diff --git a/data/posts/0009-plg-product-triad.md b/data/posts/0009-plg-product-triad.md new file mode 100644 index 0000000..c8b0783 --- /dev/null +++ b/data/posts/0009-plg-product-triad.md @@ -0,0 +1,64 @@ +!! title: PLG - The Product Triad +!! slug: plg-product-triad +!! published: 2023-09-18 +!! description: Examining and defining the roles of the core product triad in a PLG company + +--- + +In a PLG company, the product is at the very center of everything, with the user being the center of the product. Lean +management fits extremely well with the PLG business model. Lean management looks to maximize value delivery to the user +while minimizing waste. + +Every department, team, and individual shares the same goal of improving the product and is aligned with the lean +management principles. And each one of these entities brings a unique and important perspective in this alignment and +plays a specific role in the makeup of the organization. + + +## The Core Product Groups + +Product owns and is responsible for the value that is delivered to the end user through the product. They are the +collection point for all end user feedback. Their main responsibility is to collect all of this feedback, synthesize it +to problem definition. They also lead the plan on what metrics need to be collected to verify the problem and measure the +value to rank it against other problem definitions. These metrics include the supporting metrics for financial gain. No +product decision, whether it leads to financial growth or not, is made without the data in support. + + +Design owns and is responsible for designing the solution to a defined problem from Product that is deemed the highest +value delivery to end users. They develop and design solutions and alternatives and run user research on them to +validate their designs. If the solution is a large functionality change, the user research should be done previous to +the solution being implemented in the product. However, if the solution is not a large change, the user research should +come from in-product and be supported by the user feedback loop to Product. If A/B testing is applicable, it would be +used here to enable in-product user feedback. Secondarily, Design uses their user experience expertise to help support +Product with user data by providing user research to help measure and analyze product in support of defining user +problems and prioritizing the defined problems. + +The primary responsibility of Engineering Development is to implement the solution that Design has developed. Their +secondary responsibility is to use their technical expertise to support Design with technical review of solutions and +alternatives to defined user problems. Design leans heavily on Engineering for the feasibility and complexity of a +solution. Engineering is responsible for providing feedback to assist with minimizing technical complexity to contribute +to the overall Lean goals of maximizing value delivery while minimizing waste. Complexity is the enemy of Lean since it +causes friction in fast delivery of value by being slow to develop and test. Complexity is also risk prone to rework +which increases waste. + +If the organization's engineering practices support a culture of experimentation and iteration, one of the important +user data collection streams is in-product. Increasing the velocity of delivering a minimum valuable product into the +hands of the users to gain feedback enables higher velocity of value learning. The primary business goal of a product is +to delight and deliver value to the users. Feedback on already-delivered product capabilities leads to faster refinement +of what is valuable to the end user: what is worth investing in and what is not. This is the secret to leading the +marketplace. + +The organization structure should be such that it promotes PLG and lean management. The lean management principles +should be applied to the communication channel creation as well: maximize the delivery of value in communication while +minimizing waste of unneeded communication. Organization communication is the hardest problems to solve. [Conway's +Law](https://www.melconway.com/Home/Committees_Paper.html), the [Inverse Conway Maneuver +reference](https://yoan-thirion.gitbook.io/knowledge-base/xtrem-reading/resources/book-notes/team-topologies#conways-law) +to the findings in [Accelerate](https://www.oreilly.com/library/view/accelerate/9781457191435/) in relation to the +Inverse Conway Maneuver and the [implications of executing such a +maneuver incorrectly](https://medium.com/@Cyrdup/icm-1-say-no-to-the-inverse-conway-maneuver-6672ba2373cb). + + +--- + +In PLG organizations, the Core product groups each have a complimentary roles and responsibilities to play in order to +be the most effective. Each business function relies heavily on each other to make up the whole of the core product +group to optimize the Lean management goals: maximizing value delivery to the end user and minimizing waste. diff --git a/data/posts/0010-plg-support-functions.md b/data/posts/0010-plg-support-functions.md new file mode 100644 index 0000000..d7b3c7a --- /dev/null +++ b/data/posts/0010-plg-support-functions.md @@ -0,0 +1,26 @@ +!! title: PLG - Support Functions +!! slug: plg-product-triade +!! published: 2023-09-18 +!! description: Examining and defining the roles of the core product triad in a PLG company + +--- + +- Lean Management: maximizing user value while minimizing waste [https://kanbanize.com/lean-management/what-is-lean-management] + +- PLG Core: Product, Design, and Engineering +- PLG Marketing: Marketing, Customer Success, Sales, and Product + + marketing with the product at the center with the user at the center of the product [https://www.toplyne.io/blog/plg-marketing] +- PLG Finance: Finance and Product +- PLG Operations: Operations and Product + +- product development triad + + Product answers Why + + Design asnwers What + + Engineering answers How + * Development answers how it is built + * QA answers how it has affected the existing product + * Operations answers how it runs in production + +- How does Operations fit in? + + Getting feedback to Product in a way that communicates value to the end user. "Stability" and "Delivery" are going + to be the key words in these conversations as well as important metrics around these areas.