diff --git a/jina/__init__.py b/jina/__init__.py
index 5464a2e0ca625..cd1d20e1e5f87 100644
--- a/jina/__init__.py
+++ b/jina/__init__.py
@@ -53,7 +53,7 @@
 # do not change this line manually
 # this is managed by git tag and updated on every release
 # NOTE: this represents the NEXT release version
-__version__ = '0.9.34'
+__version__ = '1.0.0'
 
 # do not change this line manually
 # this is managed by proto/build-proto.sh and updated on every execution