diff --git a/invenio_theme/templates/semantic-ui/invenio_theme/page.html b/invenio_theme/templates/semantic-ui/invenio_theme/page.html
index 9bbb65d1..a0f9a339 100644
--- a/invenio_theme/templates/semantic-ui/invenio_theme/page.html
+++ b/invenio_theme/templates/semantic-ui/invenio_theme/page.html
@@ -26,7 +26,14 @@
     {%- endblock head_meta %}
 
     {%- block head_title %}
-      <title>{%- if title %}{{title}} | {% endif -%}{{ _(config.THEME_SITENAME) or _('Invenio') }}</title>
+      {% set show_title = true %}
+      {% set sitename = _(config.THEME_SITENAME) or _('Invenio') %}
+      {% if title %}
+        {% if title == sitename %}
+          {% set show_title = false %}
+        {% endif -%}
+      {% endif -%}
+      <title>{%- if show_title and title %}{{title}} | {% endif -%}{{ sitename }}</title>
     {%- endblock head_title %}
 
     {%- block head_links %}