README.md

Social Media and Web Analytics: Lab 2

Meta-Information

• Module Maintainer: Lachlan Deer (@lachlandeer)
• Course: Social Media and Web Analytics
• Institute: Dept of Marketing, Tilburg University
• Current Version: 2021 edition

Instructions for Students

Clone a copy of this repository using Git.

To accomplish this you might proceed as follows:

1. Open a terminal session
2. Change the working directory to the folder you are storing material for this class:

$ cd your/path/to/smwa-material

3. Clone a copy of this repository:

git clone https://github.com/tisem-digital-marketing/smwa-lab-02.git

Once you have cloned the files, open the cloned repository in RStudio as an RStudio project and work through the questions. One way to do this is by clicking on smwa-lab-02.Rproj which should launch an RStudio session on your machine with this directory as the project folder.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Suggested Citation

Deer, Lachlan and de With, Hendrik. 2021. Social Media and Web Analytics: Lab 2 - Multiple Regression in the Wild. Tilburg University. url = "https://github.com/tisem-digital-marketing/smwa-lab-02"

@misc{smwa-lab02-2021,
      title={"Social Media and Web Analytics: Lab 2 - Multiple Regression in the Wild"},
      author={Lachlan Deer and Hendrik de With},
      year={2021},
      url = "https://github.com/tisem-digital-marketing/smwa-lab-02"
}