max_return_days: Maximum number of days in which user made a re-purchase
average_return_days: Average number of days in which user made a purchase
customer_since_months : No of months since user started paying
total_revenue: Total revenue made from this user
average_revenue: Average revenue made from this user
avg_vas_count: Average amount of vas counts
avg_used_vas_value: Average number of vas used by the user
business_type: Business type
avg_wallet_bonus: Average bonus amount in wallet
avg_active_ads: Average no of active ads
avg_new_ads: Average no of new ads
avg_email_replies: Average no of email replies
avg_call_replies: Average no of call replies
avg_sms_replies: Average no of sms replies
target: If user stays or leaves