diff --git a/scripts/scripts.js b/scripts/scripts.js
index 55e99d99..6eed0509 100644
--- a/scripts/scripts.js
+++ b/scripts/scripts.js
@@ -710,8 +710,6 @@ async function loadPage(doc) {
   // eslint-disable-next-line no-use-before-define
   await loadLazy(doc);
   // eslint-disable-next-line no-use-before-define
-  await loadAds(doc);
-  // eslint-disable-next-line no-use-before-define
   loadDelayed(doc);
 }
 
@@ -1071,6 +1069,9 @@ async function loadLazy(doc) {
   addFavIcon(`${window.hlx.codeBasePath}/styles/favicon.ico`);
 
   doc.querySelectorAll('div:not([class]):not([id]):empty').forEach((empty) => empty.remove());
+
+  // eslint-disable-next-line no-use-before-define
+  await loadAds(doc);
 }
 
 /**