Give website visitors value without having to buy a ticket

[shreyas-satish]

It's good to provide value to visitors (potential attendees) without requiring them to buy a ticket. For instance, https://fifthelephant.in/2018/ does not provide any value to a visitor save for informing them about the conference agenda.

An easy way to start doing this is by embedding the YouTube playlist for the previous editions. It is also be useful to measure the increase in website engagement and conversions, this change produces.