Notification / User Prompts

[michaelwalkerfl]

Principles

• X leads to Y, try to illustrate connections
  • It's not random
• Tell them when they do really good
• Tell them when they don't do well
• Nudge them to do more things
  • Drive manual interaction

Best case scenarios

• Sales have increased by 45% (since you did Y)
• Signups have increased by 22% (since you did Y)
• Revenue has increased by 44% (since you did Y)
• Ad cost has dropped (since you did Y)

Products

• Sales increase
• Quantity increase

Orders

• Revenue increase
• Duplicate order increase

Users

• Duplicate orders?

Worst case scenarios

• You have not sent an email for 2 months
• You have not added a coupon in 1 month
• Sales have declined 40% in the last 6 months since updating your site

Email

• No emails
• Email list size declining
• Response rate of email declines
  • Opens, Clicks, Sales?
  • Customer vs Prospective customer
• Subscribes drop

Search

• Searches have dropped

Site

• No deploys
• Traffic drops
• Product views drops
• Add to cart drops
• Checkout drops

Coupons

• No new coupons
• Coupons not used (but active?)

Orders

• No new orders
• Refunds increase
• Fraud increase

Products

• No new product on sale

Users

• No new users
• User interactions increase (support tickets?)
• Lower repeat orders?