Create a Guide/Template: Product marketing objectives for your project

[erigilg]

Dependency

This guide is going to be dependent on a guide to identifying and defining potential audiences.

Overview

We need to create a guide for creating product marketing objectives for your project so that teams know what to focus on and how to reach the right audiences.

Action Items

The phases in the guide-making process are listed below. Each phase displayed in blue is linked to a wiki page with instructions on how to complete that phase. Open the wiki page in a new tab, copy the instructions for each part into the section labeled 'Tasks' at the bottom of this issue, and complete each task listed.

• Gather Examples Solo (open in a new tab)
• Gather Examples Collaboratively
• Create a Guide Draft
  • If needed, create a template
• Have your guide peer reviewed
• Present your guide for leadership review

Resources/Instructions

Google Drive Folder for this Guide’s documents and shortcuts (to documents in other locations) 0049 [DRAFT] Product marketing objectives for your project

Projects to Check

Tasks

• This is where you will copy instructions from the wiki page for the step you are currently on.

[edwardsarah]

This guide is going to be dependent on a guide to identifying and defining potential audiences.

[fchan218]

Prior version of issue

Overview

We need to create a guide for creating product marketing objectives for your project so that teams know what to focus on and how to reach the right audiences.

Action Items

• Gather examples of how other projects have done, adding each example as a link in the resources section
  • Once done, remove the "TG: Gather Examples" label and add the "TG: Draft Template" label
• Create a draft template, either in markdown format in this issue or a google doc in the old product management google drive new product management google drive>Product Management Guides
  • Once done, remove the "TG: Draft Template" label and add the "TG: Create Guide" label
• Create a guide on how to use the template
  • Once done, remove the "TG: Create Guide" label and add the "TG: Review Guide" label
• Review the guide with product management communities of practice
  • Once done, remove the "TG: Review Guide" label and add the "TG: Leadership Review" label
• Present to Hack for LA leadership team for sign off
  • Once approved, remove the "TG: Leadership Review" label and add the "TG: Place Guide" label
• Possibly create an issue template on .github
  • Include link to template under resources if you add it as a template in .github

Resources

Update issue #104 with the name of item you are working

[fchan218]

Assignee, Labels, Project Board Placement, and Milestones for this issue in the Product Repo: