diff --git a/google-ads-annotation-processing/pom.xml b/google-ads-annotation-processing/pom.xml
index 5fa965f5b1..393230d905 100644
--- a/google-ads-annotation-processing/pom.xml
+++ b/google-ads-annotation-processing/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>google-ads-parent</artifactId>
-    <version>10.0.1-SNAPSHOT</version>
+    <version>10.1.0</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -26,7 +26,7 @@
   <groupId>com.google.api-ads</groupId>
   <artifactId>google-ads-annotation-processing</artifactId>
   <packaging>jar</packaging>
-  <version>10.0.1-SNAPSHOT</version>
+  <version>10.1.0</version>
   <name>Google Ads API client library for Java annotation processor</name>
   <description>
     Handles code generation via annotation processing for the client
diff --git a/google-ads-examples/pom.xml b/google-ads-examples/pom.xml
index e1bcb4d697..8cc2b928de 100644
--- a/google-ads-examples/pom.xml
+++ b/google-ads-examples/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>google-ads-parent</artifactId>
-    <version>10.0.1-SNAPSHOT</version>
+    <version>10.1.0</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -26,7 +26,7 @@
   <groupId>com.google.api-ads</groupId>
   <artifactId>google-ads-examples</artifactId>
   <packaging>jar</packaging>
-  <version>10.0.1-SNAPSHOT</version>
+  <version>10.1.0</version>
   <name>Google Ads API client library for Java examples</name>
   <description>
     Examples demonstrating the Google Ads API client library for Java.
@@ -51,7 +51,7 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>google-ads</artifactId>
-      <version>10.0.1-SNAPSHOT</version>
+      <version>10.1.0</version>
     </dependency>
     <dependency>
       <groupId>com.beust</groupId>
diff --git a/google-ads-migration-examples/pom.xml b/google-ads-migration-examples/pom.xml
index 2e54e0d4b1..c0749dc9b2 100644
--- a/google-ads-migration-examples/pom.xml
+++ b/google-ads-migration-examples/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>google-ads-parent</artifactId>
-    <version>10.0.1-SNAPSHOT</version>
+    <version>10.1.0</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -26,7 +26,7 @@
   <groupId>com.google.api-ads</groupId>
   <artifactId>google-ads-migration-examples</artifactId>
   <packaging>jar</packaging>
-  <version>10.0.1-SNAPSHOT</version>
+  <version>10.1.0</version>
   <name>Google Ads API client library for Java migration examples</name>
   <description>
     Examples demonstrating a migration from the Google AdWords API to the Google Ads API using the client libraries for Java.
@@ -51,7 +51,7 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>google-ads</artifactId>
-      <version>10.0.1-SNAPSHOT</version>
+      <version>10.1.0</version>
     </dependency>
     <dependency>
       <groupId>com.google.api-ads</groupId>
diff --git a/google-ads/pom.xml b/google-ads/pom.xml
index 74272b0bd7..1e9b426e61 100644
--- a/google-ads/pom.xml
+++ b/google-ads/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>google-ads-parent</artifactId>
-    <version>10.0.1-SNAPSHOT</version>
+    <version>10.1.0</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -26,7 +26,7 @@
   <groupId>com.google.api-ads</groupId>
   <artifactId>google-ads</artifactId>
   <packaging>jar</packaging>
-  <version>10.0.1-SNAPSHOT</version>
+  <version>10.1.0</version>
   <name>Google Ads API client library for Java</name>
   <description>
     Google Ads API client library for Java.
@@ -74,7 +74,7 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>google-ads-annotation-processing</artifactId>
-      <version>10.0.1-SNAPSHOT</version>
+      <version>10.1.0</version>
     </dependency>
 
     <!-- Test dependencies -->
diff --git a/pom.xml b/pom.xml
index 05f13c91dc..e84782b4be 100644
--- a/pom.xml
+++ b/pom.xml
@@ -19,7 +19,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>google-ads-parent</artifactId>
-  <version>10.0.1-SNAPSHOT</version>
+  <version>10.1.0</version>
 
   <packaging>pom</packaging>
   <name>Google Ads API client library for Java project</name>
@@ -53,7 +53,7 @@
     <url>
       https://github.com/googleads/google-ads-java
     </url>
-    <tag>HEAD</tag>
+    <tag>10.1.0</tag>
   </scm>
 
   <developers>