diff --git a/README.rst b/README.rst
index db5e094..96eebd1 100644
--- a/README.rst
+++ b/README.rst
@@ -1,9 +1,17 @@
 FeedGenerator
 =============
 
-[![Build Status](https://img.shields.io/github/workflow/status/getpelican/feedgenerator/build)](https://github.com/getpelican/feedgenerator/actions) [![PyPI Version](https://img.shields.io/pypi/v/feedgenerator)](https://pypi.org/project/feedgenerator/)
+|githubci| |pypi|
 
-FeedGenerator is a standalone version of Django's feedgenerator_ module.
+.. |githubci| image:: https://img.shields.io/github/workflow/status/getpelican/feedgenerator/build
+    :target: https://github.com/getpelican/feedgenerator/actions
+    :alt: Build Status
+
+.. |pypi| image:: https://img.shields.io/pypi/v/feedgenerator
+    :target: https://pypi.org/project/feedgenerator/
+    :alt: PyPI Version
+
+FeedGenerator is a standalone version of Django’s feedgenerator_ module.
 It has evolved over time and includes numerous enhancements.
 
 .. _feedgenerator: https://github.com/django/django/blob/master/django/utils/feedgenerator.py