Public Landing Page Enhancement

[n-boshnakov]

What would you like to be added:
After a discussion with Vedran Lerenc and Jessica Katz, the following observations and ideas for improvements to the Landing Page were collected:

• Taken from the internal landing page: @Kostov6

  • Add Highlight section
  • Add Quickstart section(on hold)

• Starting Title -> a bit too difficult to understand? @n-boshnakov
  + Possible improvements:

  • "Deliver fully-managed clusters at scale everywhere with your own Kubernetes-as-a-Service/with your own Gardener installation"
  • "Run fully-managed clusters at scale on AWS, GCP, Azure, and AliCloud with Gardener"

• Cloud Native at Heart @n-boshnakov

  • too complicated, might require rewording

• Open Community

  • good as is

• Solving Authentic Problems @n-boshnakov

  • too complicated, might require rewording

• add 5 more high level terms to (Everywhere, Homogeneous, Fully Managed, Customizable, Scalable)

  • choose concrete terms. Ex: Secure, Credentials Rotation, DISA STIGs Kubernetes Compliance, Business Certified, Low TCO @n-boshnakov
  • add grid layout @Kostov6

• Make It All About Kubernetes Again -> Change to: Kubeception @n-boshnakov

• "Gardener abstracts environment specifics to deliver the same homogeneous Kubernetes-native DevOps experience everywhere" @n-boshnakov

  • Possibly change to:
    "You can use kubeclt and any other tools that is able to orchestestrate Kubernetes; uses only Kubernetes API, Kubernetes-native ops tools"

• Cluster Fleet Hub @n-boshnakov

  • too complicated, might require rewording

• Kubernetes Native

  • good

• Fully Managed

  • good

• Get The Kubernetes You Really Want -> same as Customizable @n-boshnakov

  • Cloud provider negatives -> much fewer options for tweaking the control plane

The sections listed above are a partial match with the top high level terms. A drastic restructure would be required

• Restructure @n-boshnakov

• Configurable @n-boshnakov
  Gardener control planes allow you to control a wide range of features gates and configurations.

  • good, but content could be added to it -> options in shoot.yaml example

• 100% Kubernetes compliant @n-boshnakov

  • could add the security compliance certifications

• The one you already know @n-boshnakov

  • similar to the section above

• Everywhere You Want It

  • Add "Iron Core" and end the list with it @Kostov6
  • Change the order
  • add "SAP Data Center" with logo @Kostov6
  • Move the section below the "However You Want It" @Kostov6

• The Landing Page should tell a story -> a continuous flow, instead of just facts and repeating what has been said earlier @n-boshnakov

• Could add a section on the ORA website (when released) @n-boshnakov

• Could add Thomas' short (25s) Gardener Introduction video @n-boshnakov

Main Takeaways:

The sections feel disorganized and are complex to understand. A drastic restructure of the entire page is required
The Landing Page should be entirely overhauled and turned into a user story that flows together
Content could be reused from the internal Landing Page, as the flow there is better

Why is this needed:
The landing page needs an update, as some of the content presented there is outdated and could prove too complex for the users.

[n-boshnakov]

@D043832 and @D068770, feel free to give any other suggestions you see fit.