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consumer-view-description.ts
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consumer-view-description.ts
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export const consumerViewDescriptions = {
AUS: {
mosaic_group: [
{
id: "A",
title: "First Class Life",
description: "Wealthiest group in Australia, typically older middle-aged families with significant assets and income"
},
{
id: "B",
title: "Comfortable Foundations",
description: "Gen X families with school-aged children, working in white-collar professions and living in suburban areas"
},
{
id: "C",
title: "Striving for Status",
description: "Young, successful, career-driven professionals living in central city areas with high income and no children"
},
{
id: "D",
title: "Secure Tranquillity",
description: "Affluent retirees living in higher valued properties in desirable areas"
},
{
id: "E",
title: "Family Fringes",
description: "Middle-aged traditional families living on large outer-suburban plots, with comfortable incomes and long commutes"
},
{
id: "F",
title: "Establishing Roots",
description: "Millennial first home buyers, living 10km+ from the city centre with above average income"
},
{
id: "G",
title: "Growing Independence",
description: "Educated millennials at the start of their careers, renting apartments close to city centres"
},
{
id: "H",
title: "Middle Blue-collars",
description: "Younger blue-collar workers renting far from city centres, with below average income"
},
{
id: "I",
title: "Traditional Pursuits",
description: "Average income traditional families & single parents with school-aged children living in outer suburban and regional locations"
},
{
id: "J",
title: "True Grit",
description: "Blue-collar households in gainful employment, residing in locations across outer suburban, regional and mining towns"
},
{
id: "K",
title: "Mature Freedom",
description: "Gen X couples without children, renting apartments and terraces in high growth suburbs"
},
{
id: "L",
title: "Hardship & Perseverance",
description: "Unemployed and blue-collar workers living in units and flats on low incomes"
},
{
id: "M",
title: "Graceful Ageing",
description: "Older retirees with below average income, living in owned properties or retirement villages"
},
{
id: "N",
title: "Rural Commitment",
description: "Rural people working in agriculture, living on large plots of land far from main roads and main towns"
}
],
mosaic_type: [
{
id: "A01",
title: "Top of the Ladder",
description: "Wealthiest families, married couples often with adult children, owning very expensive properties in exclusive inner-urban areas"
},
{
id: "A02",
title: "Luxury Living",
description: "Baby boomer families, often with adult children, owning expensive properties in inner-urban & coastal areas"
},
{
id: "A03",
title: "Central Prosperity",
description: "Middle-older aged empty nester couples renting very expensive properties in inner-urban areas, with high income"
},
{
id: "A04",
title: "Suburban Esteem",
description: "Traditional baby boomer couples with adult children, owning expensive properties in inner-urban & suburban areas of Sydney & Melbourne"
},
{
id: "B05",
title: "Successful Spending",
description: "Young, married couples with children and high income, living in outer-suburban/metro-fringe areas"
},
{
id: "B06",
title: "Careers & Kids",
description: "Gen X families with children, living in expensive properties in suburban areas, with high income"
},
{
id: "B07",
title: "Fruitful Families",
description: "Gen X families with many children, living in metro-fringe areas, with high income"
},
{
id: "C08",
title: "Rooftops & Careers",
description: "Well-educated, high-powered business people with very high income and no children, living in expensive properties in central Sydney"
},
{
id: "C09",
title: "Elite Alternatives",
description: "Well-educated professionals, living in trendy inner-urban areas, with high income"
},
{
id: "C10",
title: "Power Couples",
description: "Young diverse couples, well-educated, transient, city centre renters with high income and no children"
},
{
id: "D11",
title: "Scenic Connection",
description: "Older couples in semi-retirement, living in suburban areas and nearby towns for many years, with high income"
},
{
id: "D12",
title: "Journeyed Equity",
description: "Elderly couples from multicultural backgrounds living in expensive properties in suburban areas of Sydney & Melbourne"
},
{
id: "D13",
title: "Coastal Comfort",
description: "Retired, traditional couples living in coastal and scenic areas, with average pensionable income levels"
},
{
id: "E14",
title: "Spacious Traditions",
description: "Middle-aged, traditional families with older children, owning large and expensive properties in outer-suburban areas with high income"
},
{
id: "E15",
title: "Opulent Designs",
description: "Middle-aged families owning huge houses in outer-suburban areas, with high income"
},
{
id: "E16",
title: "Hardware & Acreage",
description: "Working in trades, middle-aged families owning acreages of land with large properties just outside the metro fringe"
},
{
id: "F17",
title: "Determined Suburbans",
description: "Professional couples and singles with high income, owning their first home in high growth inner suburbs"
},
{
id: "F18",
title: "Developing Domestics",
description: "Young first-home-owner families with very young children, recently moved into new housing estates, with above average income"
},
{
id: "F19",
title: "Striving Scholars",
description: "Young, highly educated singles and couples, with above average income, living in high growth suburbs"
},
{
id: "G20",
title: "Youthful Ambition",
description: "Young singles and couples, some students, with no children, renting flats in inner-urban areas, with average income"
},
{
id: "G21",
title: "Emerging Metros",
description: "Young, well-educated and culturally diverse, renting flats in suburban areas of Sydney, with above average income and no children"
},
{
id: "G22",
title: "Spirit Questers",
description: "Millennial singles renting in coastal tourist areas, with below average income"
},
{
id: "G23",
title: "Global Studies",
description: "Young student renters near university campuses, culturally diverse with very low or no income but high spend"
},
{
id: "H24",
title: "Backyards & Mates",
description: "Millennial blue-collar couples and singles, living in outer-suburban areas and surrounding towns with average income"
},
{
id: "H25",
title: "Prams & Trades",
description: "Younger blue-collar families with many children, living in new outer-suburban housing estates, with low to average income"
},
{
id: "H26",
title: "Earnest Internationals",
description: "Younger, diverse blue-collar commuters renting apartments in Sydney outer-suburban areas, with low income"
},
{
id: "H27",
title: "Township Solos",
description: "Younger blue-collar singles in regional towns, with low income but have financial stability"
},
{
id: "I28",
title: "Schools & Bills",
description: "Millennial families with young children, sometimes single parents, commuting from outer-suburban areas with average incomes"
},
{
id: "I29",
title: "Middle of the Road",
description: "Older traditional families with older children, commuting from the metro-fringe with average to high incomes"
},
{
id: "I30",
title: "Regional Essentials",
description: "Couples and single parents with children living in regional areas with low to average incomes"
},
{
id: "J31",
title: "Minerals & Airports",
description: "Mixture of singles and couples in mining towns, sometimes with children, earning high incomes"
},
{
id: "J32",
title: "Selfless & Hardworking",
description: "Blue-collar families from multicultural backgrounds, living in outer-suburban areas, with average to high income"
},
{
id: "J33",
title: "Life in the Slow Lane",
description: "Middle-aged, blue-collar couples living in outer-suburban/metro-fringe areas, with average income"
},
{
id: "J34",
title: "Country Town Courage",
description: "Low education, monocultural, manual workers with low income, living in low value properties in rural towns"
},
{
id: "K35",
title: "Mature Modernites",
description: "Middle-aged couples without children, renting in inner suburban apartments and terraces"
},
{
id: "K36",
title: "New-found Freedom",
description: "Middle-aged, empty nester couples living in outer-suburban/metro-fringe areas, with above average income"
},
{
id: "K37",
title: "Realistic Horizons",
description: "Gen X couples and sharers living in outer-suburban and regional areas, with low income and small properties"
},
{
id: "L38",
title: "Reset Regionals",
description: "Blue-collar families, often single parents, living in rural towns with low income and dependent children"
},
{
id: "L39",
title: "New-found Life",
description: "Multicultural families, sometimes single parents, living in outer-suburban areas with low income"
},
{
id: "L40",
title: "Satellite Battlers",
description: "Low income singles in regional towns, sometimes living in social housing"
},
{
id: "L41",
title: "Downtown Blues",
description: "Older single and diverse, city centre renters with very low income, often living in social housing"
},
{
id: "L42",
title: "Township Assistance",
description: "Younger families, often single parents, with low incomes in regional towns, often living in social housing"
},
{
id: "M43",
title: "Blue-collar Retirees",
description: "Multicultural older couples living in outer-suburban areas for a long time, with low income but high property value"
},
{
id: "M44",
title: "Staying Put",
description: "Older, retired couples, sometimes with adult children or carers, who are long term resident in outer-suburban areas"
},
{
id: "M45",
title: "Lonesome Elders",
description: "Older singles, living in outer-suburban areas and satellite towns, with below average income"
},
{
id: "M46",
title: "Retirement Village",
description: "Elderly, traditional couples and singles living in retirement villages in cities and regional towns"
},
{
id: "M47",
title: "Rural Retirement",
description: "Elderly couples, sometimes with adult children or carers, who are long term residents in rural towns, with low pension income"
},
{
id: "N48",
title: "Farming Reliance",
description: "Rural farmers and farm owners with below average income, living 10-40km away from the nearest town"
},
{
id: "N49",
title: "Outback Comfort",
description: "Very rural farmers and farm owners with below average income, living 40km+ from the nearest town"
},
{
id: "N50",
title: "Soil & Toil",
description: "Single farm workers in very small rural towns. with low income and low value properties"
},
{
id: "N51",
title: "Rustic Isolation",
description: "Low education, traditional, singles in far inland remote towns, with low income and low value properties"
}
]
},
NZL: {
adults_at_address: [
{
id: "1",
title: "One adult",
description: "The residential property is likely to contain one adult over the age of 18 years residing within the dwelling"
},
{
id: "2",
title: "Two adults",
description: "The residential property is likely to contain two adults over the age of 18 years residing within the dwelling"
},
{
id: "3",
title: "Three adults",
description: "The residential property is likely to contain three adults over the age of 18 years residing within the dwelling"
},
{
id: "4",
title: "Four adults",
description: "The residential property is likely to contain four adults over the age of 18 years residing within the dwelling"
},
{
id: "5",
title: "Five adults",
description: "The residential property is likely to contain five adults over the age of 18 years residing within the dwelling"
},
{
id: "6",
title: "Six adults",
description: "The residential property is likely to contain six adults over the age of 18 years residing within the dwelling"
},
{
id: "7",
title: "Seven adults",
description: "The residential property is likely to contain seven adults over the age of 18 years residing within the dwelling"
},
{
id: "8",
title: "Eight adults",
description: "The residential property is likely to contain eight adults over the age of 18 years residing within the dwelling"
}
],
children_at_address: [
{
id: "1",
title: "Extremely low likelihood",
description: "Extremely low likelihood of the presence of children in the household"
},
{
id: "2",
title: "Very low likelihood",
description: "Very low likelihood of the presence of children in the household"
},
{
id: "3",
title: "Low likelihood",
description: "Low likelihood of the presence of children in the household"
},
{
id: "4",
title: "Below average likelihood",
description: "Below average likelihood of the presence of children in the household"
},
{
id: "5",
title: "Average likelihood",
description: "Average likelihood of the presence of children in the household"
},
{
id: "6",
title: "Above average likelihood",
description: "Above average likelihood of the presence of children in the household"
},
{
id: "7",
title: "Moderately high likelihood",
description: "Moderately high likelihood of the presence of children in the household"
},
{
id: "8",
title: "High likelihood",
description: "High likelihood of the presence of children in the household"
},
{
id: "9",
title: "Very high likelihood",
description: "Very high likelihood of the presence of children in the household"
},
{
id: "10",
title: "Extremely high likelihood",
description: "Extremely high likelihood of the presence of children in the household"
}
],
head_of_household_age: [
{
id: "1",
title: "Under 20",
description: "The age of the consumer (combination of both actual and estimated) is under 20 years"
},
{
id: "2",
title: "20 to 24 years",
description: "The age of the consumer (combination of both actual and estimated) is between 20 to 24 years"
},
{
id: "3",
title: "25 to 29 years",
description: "The age of the consumer (combination of both actual and estimated) is between 25 to 29 years"
},
{
id: "4",
title: "30 to 34 years",
description: "The age of the consumer (combination of both actual and estimated) is between 30 to 34 years"
},
{
id: "5",
title: "35 to 39 years",
description: "The age of the consumer (combination of both actual and estimated) is between 35 to 39 years"
},
{
id: "6",
title: "40 to 44 years",
description: "The age of the consumer (combination of both actual and estimated) is between 40 to 44 years"
},
{
id: "7",
title: "45 to 49 years",
description: "The age of the consumer (combination of both actual and estimated) is between 45 to 49 years"
},
{
id: "8",
title: "50 to 54 years",
description: "The age of the consumer (combination of both actual and estimated) is between 50 to 54 years"
},
{
id: "9",
title: "55 to 59 years",
description: "The age of the consumer (combination of both actual and estimated) is between 55 to 59 years"
},
{
id: "10",
title: "60 to 64 years",
description: "The age of the consumer (combination of both actual and estimated) is between 60 to 64 years"
},
{
id: "11",
title: "65 to 69 years",
description: "The age of the consumer (combination of both actual and estimated) is between 65 to 69 years"
},
{
id: "12",
title: "70 to 74 years",
description: "The age of the consumer (combination of both actual and estimated) is between 70 to 74 years"
},
{
id: "13",
title: "75 to 79 years",
description: "The age of the consumer (combination of both actual and estimated) is between 75 to 79 years"
},
{
id: "14",
title: "80 to 84 years",
description: "The age of the consumer (combination of both actual and estimated) is between 80 to 84 years"
},
{
id: "15",
title: ">= 85 year",
description: "The age of the consumer (combination of both actual and estimated) is greater than or equal to 85 years"
}
],
head_of_household_lifestage: [
{
id: "1",
title: "Young families",
description: "Families, Extended Families and Single Parents under 35"
},
{
id: "2", title: "Independent Youth", description: "Couples, Singles and Homesharers under 35"
},
{
id: "3",
title: "Maturing Couples and Families",
description: "Families, Couples, Extended Families and Single Parents aged 35-44"
},
{
id: "4", title: "Maturing Independence", description: "Singles and Homesharers aged 35-54"
},
{
id: "5",
title: "Established Couples and Families",
description: "Families, Couples, Extended Families and Single Parents aged 45-54"
},
{
id: "6",
title: "Older Couples and Families",
description: "Families, Couples, Extended Families and Single Parents aged 55-64"
},
{
id: "7", title: "Older Independence", description: "Singles and Homesharers aged 55-64"
},
{
id: "8",
title: "Elderly Families",
description: "Families, Extended Families and Single Parents 65 and over"
},
{
id: "9", title: "Elderly Couples", description: "Couples 65 and over"
},
{
id: "10", title: "Elderly Singles", description: "Singles and Homesharers 65 and over"
}
],
household_composition: [
{
id: "1",
title: "Families",
description: "The residential property is likely to contain a family unit which is made up of two adults with children"
},
{
id: "2",
title: "Extended Families",
description: "The residential property is likely to contain an extended family unit which is made up of three or more adults with the same surname"
},
{
id: "3",
title: "Couples",
description: "The residential property is likely to contain people living as a couple which is made up of two adults and no children"
},
{
id: "4",
title: "Single Parent",
description: "The residential property is likely to contain an single parent family unit which is made up of one adult with children"
},
{
id: "5",
title: "Single",
description: "The residential property is likely to contain a single adult only"
},
{
id: "6",
title: "Homeshares",
description: "The residential property is likely to contain a home share environment which is made up of three or more adults with different surnames"
}
],
mosaic_group: [
{
id: "A",
title: "Corporate Ladder Kings",
description: "Educated professionals living in large houses in desirable areas, looking for balance to their busy lives and planning for the future"
},
{
id: "B",
title: "Reaping The Rewards",
description: "Established conservative older couples living comfortable lives in high quality houses, appreciating traditional country pursuits"
},
{
id: "C",
title: "Tractors And Trees",
description: "Hard working rural farming families living in large comfortable homes, who are engaged in the local community"
},
{
id: "D",
title: "Smartphone Savvies",
description: "Young technology savvy home sharers or families living comfortably in urban apartments with strong career goals and a positive outlook"
},
{
id: "E",
title: "Watching The Pennies",
description: "Older families and couples with conservative views, who are careful with their money and have an easy going attitude to life"
},
{
id: "F",
title: "Generation Next",
description: "Young singles who are studying or just starting out in their careers, living in urban apartments, and love technology and new gadgets"
},
{
id: "G",
title: "Crochet Communities",
description: "Elderly singles living in rented apartments, living off their investments, who watch TV and listen to the radio to stay in touch"
},
{
id: "H",
title: "Bargains, Benefits And Babies",
description: "Young families focused on their young kids who are finding it hard to balance work and leisure, feeling burdened by their finances"
},
{
id: "I",
title: "Extended Cultural Living",
description: "Mixed family Maori or Pacific Islander households with a strong family focus, financially stressed and making do"
}
],
mosaic_segment: [
{id: "01_1", title: "More elderly, more employers and more single person households"},
{id: "01_2", title: "More children, higher affluent and more 7+ person households"},
{id: "02_1", title: "Much more elderly, more employers and more single person households"},
{id: "02_2", title: "More overseas born, more 7+ person households and higher property ownership"},
{id: "02_3", title: "Much more children, higher affluent and higher property ownership"},
{id: "03_1", title: "Shorter time at address, higher affluent, larger properties"},
{id: "03_2", title: "More elderly, longer time at address and more urban"},
{
id: "03_3",
title: "Much longer time at address, more highly educated and more single person households"
},
{id: "04_1", title: "Higher affluent, higher household income, larger properties"},
{id: "04_2", title: "Longer time at address, more single person households and more urban"},
{id: "04_3", title: "Less educated, higher property ownership and more rural"},
{id: "05_1", title: "More highly educated, higher affluent and larger properties"},
{id: "05_2", title: "More children, more employees and more urban"},
{id: "05_3", title: "More children, less educated, higher property ownership"},
{id: "06_1", title: "More employers, smaller properties and more rural"},
{id: "06_2", title: "More elderly, more 3+ children households, less educated"},
{id: "06_3", title: "More highly educated, more overseas born and more urban"},
{id: "06_4", title: "Higher affluence, higher household income, larger properties"},
{id: "07_1", title: "Much more elderly, much more 3+ children households, higher affluence"},
{id: "07_2", title: "More elderly, more employers, larger properties"},
{id: "07_3", title: "More children, more longer time at address, more 7+ person households"},
{id: "08_1", title: "Less educated, smaller properties, more rural"},
{id: "08_2", title: "More elderly, more New Zealand born, higher property ownership"},
{id: "08_3", title: "Much more overseas born, higher household income, more urban"},
{id: "09_1", title: "Much more children, shorter time at address, much lower property ownership"},
{id: "09_2", title: "Much longer time at address, much less educated, more single person households"},
{id: "09_3", title: "More elderly, higher affluent, much higher property ownership"},
{id: "10_1", title: "Much more children, more employees, much higher property ownership"},
{id: "10_2", title: "Much more elderly, much more single person households, much more urban"},
{id: "10_3", title: "Much longer time at address, much more employers, more rural"},
{id: "10_4", title: "Shorter time at address, higher affluent, more 7+ person households"},
{
id: "11_1",
title: "More no children households, more longer time at address, higher property ownership"
},
{
id: "11_2",
title: "Much more no children households, much lower property ownership, much smaller properties"
},
{id: "11_3", title: "More 3+ children households, less educated, larger properties"},
{id: "12_1", title: "More longer time at address, more overseas born, more urban"},
{id: "12_2", title: "Much more no children households, more highly educated, lower property ownership"},
{id: "12_3", title: "More elderly, more longer time at address, less educated"},
{id: "12_4", title: "Much more children, shorter time at address, more rural"},
{id: "13_1", title: "More highly educated, higher affluence, higher household income"},
{
id: "13_2",
title: "Much longer time at address, much less educated, much more single person households"
},
{id: "13_3", title: "Much more deprived, much more 7+ person households, much lower property ownership"},
{id: "14_1", title: "More single person households, lower property ownership, smaller properties"},
{id: "14_2", title: "More New Zealand born, more single person households, smaller properties"},
{id: "14_3", title: "Higher household income, much more 7+ person households, larger properties"},
{id: "15_1", title: "More children, more New Zealand born, more single person households"},
{id: "15_2", title: "Much more 7+ person households, much lower property ownership, smaller properties"},
{id: "15_3", title: "More highly educated, higher household income, larger properties"},
{
id: "16_1",
title: "Much more overseas born, much more 7+ person households, much lower property ownership"
},
{id: "16_2", title: "More children, less educated, much more New Zealand born"},
{id: "16_3", title: "More highly educated, higher affluence, higher household income"},
{id: "16_4", title: "Much less educated, lower household income, much more single person households"},
{id: "17_1", title: "More no children households, more longer time at address, smaller properties"},
{id: "17_2", title: "More elderly, more employers, larger properties"},
{id: "17_3", title: "More elderly, more deprived, more urban"},
{id: "18_1", title: "More no children households, more 7+ person households, more urban"},
{id: "18_2", title: "More highly educated, higher affluent, more single person households"},
{id: "18_3", title: "More deprived, more single person households, larger properties"},
{id: "18_4", title: "More children, more 7+ person households, lower property ownership"},
{id: "18_5", title: "More elderly, lower household income, smaller properties"},
{id: "19_1", title: "More children, higher household income, higher property ownership"},
{id: "19_2", title: "Much less educated, much more deprived, lower household income"},
{id: "19_3", title: "More no children households, more highly educated, more single person households"},
{id: "19_4", title: "More elderly, higher affluent, more 7+ person households"},
{id: "20_1", title: "More children, less educated, larger properties"},
{id: "20_2", title: "More highly educated, much smaller properties, much more urban"},
{id: "21_1", title: "More New Zealand born, much more deprived, much more single person households"},
{
id: "21_2",
title: "Much more overseas born, much more 7+ person households, much higher property ownership"
},
{
id: "21_3",
title: "Much more no children households, lower property ownership, much smaller properties"
},
{id: "22_1", title: "More longer time at address, much more 7+ person households, larger properties"},
{id: "22_2", title: "Much more overseas born, much more deprived, much smaller properties"},
{id: "23_1", title: "More highly educated, much more employers, much smaller properties"},
{id: "23_2", title: "More children, less educated, higher property ownership"},
{id: "23_3", title: "More highly educated, more overseas born, higher household income"},
{id: "23_4", title: "Much longer time at address, much less educated, more rural"},
{id: "24_1", title: "More children, much more deprived, larger properties"},
{id: "24_2", title: "Much more elderly, much more single person households, much smaller properties"},
{id: "25_1", title: "More no children households, lower property ownership, much more urban"},
{id: "25_2", title: "Much longer time at address, much more deprived, more rural"},
{id: "25_3", title: "Much more elderly, more 3+ children households, more urban"},
{id: "26_1", title: "Much more children, more overseas born, more urban"},
{id: "26_2", title: "Much more elderly, much longer time at address, more rural"},
{id: "26_3", title: "More children, higher household income, more 7+ person households"},
{id: "26_4", title: "Much more elderly, more single person households, more rural"},
{id: "27_1", title: "More elderly, larger properties, much more urban"},
{id: "27_2", title: "Much more children, more highly educated, higher affluence"},
{id: "27_3", title: "Much more elderly, much more single person households, smaller properties"},
{id: "27_4", title: "More longer time at address, less educated, higher property ownership"},
{id: "28_1", title: "More children, more deprived, more 7+ person households"},
{id: "28_2", title: "More children, more 7+ person households, more urban"},
{id: "28_3", title: "More 7+ person households, larger properties, more rural"},
{id: "28_4", title: "Much more elderly, much more single person households, much smaller properties"},
{id: "29_1", title: "More employers, more single person households, smaller properties"},
{id: "29_2", title: "Much more deprived, more employers, much more 7+ person households"},
{id: "29_3", title: "More children, shorter time at address, lower property ownership"},
{
id: "29_4",
title: "No children households, more longer time at address, less educated, higher property ownership, urban"
},
{id: "30_1", title: "Much more deprived, much more single person households, much smaller properties"},
{id: "30_2", title: "More overseas born, higher household income, much more 7+ person households"},
{id: "30_3", title: "Much more children, more longer time at address, more 7+ person households"},
{id: "31_1", title: "More New Zealand born, more single person households, higher property ownership"},
{id: "31_2", title: "Much less educated, much more deprived, much more 7+ person households"},
{id: "31_3", title: "More highly educated, more single person households, smaller properties"},
{id: "31_4", title: "More children, much more 7+ person households, larger properties"},
{id: "32_1", title: "Much more overseas born, much more deprived, much smaller properties"},
{
id: "32_2",
title: "More longer time at address, much more New Zealand born, much higher property ownership"
},
{id: "33_1", title: "More employers, smaller properties, more rural"},
{id: "33_2", title: "Much more deprived, lower property ownership, more urban"},
{id: "33_3", title: "More employees, higher property ownership, more urban"},
{id: "34_1", title: "More longer time at address, more New Zealand born, much higher property ownership"},
{id: "34_2", title: "More single person households, much higher property ownership, more rural"},
{id: "34_3", title: "Much more overseas born, lower property ownership, much more 7+ person households"}
],
mosaic_type_group: [
{
id: "A01",
title: "Power Professionals",
description: "Highly prosperous households comprising of finance savvy professionals and business owners, living in grand houses in desirable areas"
},
{
id: "A02",
title: "Wine And Waves",
description: "Older, well-educated families on the verge of retirement enjoying the rewards of successful careers, using the internet to keep updated"
},
{
id: "A03",
title: "Double Dollar Suits ",
description: "Well-educated double income professional couples with young families, using technology to juggle their busy lifestyles"
},
{
id: "A04",
title: "Gold Plated Ride-Ons",
description: "Wealthy families with large modern properties on the rural outskirts, enjoying the outdoors and have practical technology needs"
},
{
id: "B05",
title: "Tea And Biscuits",
description: "Financially secure, older couples who have paid off their homes close to the city, now enjoying more time for their hobbies"
},
{
id: "B06",
title: "Outdoor Wanderers",
description: "Established couples or families living in larger rural properties who embrace the outdoor life and enjoy traditional country pursuits"
},
{
id: "B07",
title: "Backwater Bowls",
description: "Traditional New Zealander wealthy retired couples, enjoying a comfortable settled life in regional towns, leading healthy lifestyles"
},
{
id: "C08",
title: "High Speed Harvesters",
description: "Older hard working families with farming backgrounds in rural locations, transferring the running of the farm to the next generation"
},
{
id: "C09",
title: "Farming The Wilderness",
description: "Practically minded rural farming families with modest lifestyles, financial burdens, and a passion for fast cars and motorbikes"
},
{
id: "C10",
title: "Rustic Retirees",
description: "Semi-retired older couples living in outer regional and rural locations, with simple tastes, enjoying the local community spirit"
},
{
id: "D11",
title: "Working The Network",
description: "Financially established and techno savvy, highly educated singles who own their urban apartments and enjoy a fast paced lifestyle"
},
{
id: "D12",
title: "Hash Tag Look At Me ",
description: "Fashion focused, social and technologically astute younger families, renting modern properties in the major cities"
},
{
id: "D13",
title: "Sharing Spaces",
description: "Middle-aged home sharers, living in the suburbs who enjoy social networking and trying to find a balance between work and play"
},
{
id: "D14",
title: "Touchscreens And Takeaways",
description: "Extended families in modern suburban houses, with low disposable income who like to stand out and are influenced by their social sphere"
},
{
id: "D15",
title: "Halftime Hopes",
description: "Financially comfortable families who require technology to be practical, living in city apartments and optimistic about the future"
},
{
id: "E16",
title: "Carefree Suburbia",
description: "Older families keeping an eye on their finances but enjoying an easy going life using traditional media to stay informed and up to date"
},
{
id: "E17",
title: "Creatures Of Habit",
description: "Elderly couples enjoying a stress free life while residing in segregated neighbourhoods, and listening to the radio to stay in touch"
},
{
id: "E18",
title: "Mortgages And Microwaves",
description: "Hands-on people who enjoy fixing and tinkering with cars and an active outdoor lifestyle who are balancing large financial commitments"
},
{
id: "E19",
title: "Newspapers And Knitting",
description: "Senior, mainly divorced singles, retired and financially comfortable with traditional values, preferring bricks and mortar to online"
},
{
id: "F20",
title: "Turbo Treadmills",
description: "Driven, degree-educated individuals in early stages of their careers, living in shared spaces and using their mobile to stay connected"
},
{
id: "F21",
title: "Win The Better Life",
description: "Younger singles living in shared rental apartments where job security is important and are searching for something better in life"
},
{
id: "F22",
title: "Just Add Water ",
description: "Young students in full time study who are connected 24/7, living in campus accommodation, spending their free time with friends"
},
{
id: "G23",
title: "Messaging Motorheads",
description: "Mix of older and young singles renting in the suburbs, heavy texters and social networkers wanting to be taken seriously"
},
{
id: "G24",
title: "Community Greys ",
description: "Retired, mainly single, elderly, living off their investments in retirement villages and taking each day as it comes"
},
{
id: "G25",
title: "Talkback And Telly",
description: "Price sensitive seniors, renting government housing in rural locations, living a low-key lifestyle to keep on top of their finances"
},
{
id: "H26",
title: "Fishing For A Bargain",
description: "Mature, dual income, family centric households in mortgaged moderate sized homes, on a tight budget and enjoy hunting for bargains"
},
{
id: "H27",
title: "Hiring The Lifestyle",
description: "Shopping fanatic young families in small homes, with average incomes, who love loyalty cards and coupons, and pay attention to adverts"
},
{
id: "H28",
title: "Remote Controlling",
description: "Busy mixed families on low incomes in rented government housing, where kids come first and who impulse purchase for the latest gadgets"
},
{
id: "H29",
title: "Stately Renters ",
description: "Older single parents of Maori descent, living in state housing, who feel quite isolated and have financial challenges"
},
{
id: "H30",
title: "Kids And Cars ",
description: "Single parents with young kids, living in some of the poorer areas with strong focus on their kids and a preference for online shopping"
},
{
id: "I31",
title: "Window Shopping Strugglers",
description: "Ethnic minorities living in large multi family households struggling on low incomes, but with an active social life"
},
{
id: "I32",
title: "Square Eyes And Empty Pockets",
description: "Singles on low incomes or benefits, living in Government housing, with a low key lifestyle and high television and radio consumption"
},
{
id: "I33",
title: "Extending The Benefits",
description: "Large multi-family Maori households on low income or benefits,who enjoy down to earth pursuits and more traditional media channels"
},
{
id: "I34",
title: "Play Dough And Pizza",
description: "Mixed family Maori and Pacific Islander households, with a strong focus on their young children but struggling financially"
}
]
}
};