Figure out an appropriate release workflow

[pscanf]

Considerations:

• I don't think it makes much sense to use semver for the app
• if we need/want to publish some packages to npm, they'll have to use semver

[pavinduLakshan]

As I believe, semver is suitable for managing dev artifacts. The calver may be a more appropriate alternative for a consumer app. Companies like Jetbrains are already using it.