diff --git a/lib/alphabetical-list-items.js b/lib/alphabetical-list-items.js
index 661d1e0..f56de85 100644
--- a/lib/alphabetical-list-items.js
+++ b/lib/alphabetical-list-items.js
@@ -3,8 +3,8 @@ const visit = require('unist-util-visit');
 const toString = require('mdast-util-to-string');
 
 function normalize(text) {
-  const removeAtBeginning = /^([-._(《"'])*/;
-  const removeInside = /[,:]/;
+  const removeAtBeginning = /^([-._(《"'\u200e\u200f])*/;
+  const removeInside = /[,:\u200e\u200f]/;
   const replaceWithSpace = /-/;
   return text.toLowerCase()
     .trim()