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- Transcript: https://github.com/data-umbrella/event-transcripts/blob/main/2022/64-liliana-brand.md
- Meetup event: https://www.meetup.com/data-umbrella/events/287977973/
- Video: https://youtu.be/fya1-Cc6oeE
- Transcriber: ? [needs a transcriber]
- https://thepetrovaexperience.com/customer-experience-best-practices-blog
- https://thepetrovaexperience.com/organizational-culture-and-values
## Timestamps
00:00 Data Umbrella Introduction
03:00 Data Umbrella call for volunteers
03:44 Today’s Talk
05:08 Let’s get started for the presentation
08:02 What is a personal brand
08:55 What is a brand
10:20 How do you build a brand
16:57 What’s my brand-Liliana Petrova
29:56 Q&A Section
30:46 Q&A - Actionable Advice
37:50 Q&A - Branding suggestion in this online world
40:00 Q&A - Project leader as a brand
43:43 Thought to share: Learning experience on branding
48:37 Q&A - Branding in a competitive environment
54:52 Thanksgiving
Visionary customer experience leader and Founder/CEO of The Petrova Experience, Liliana Petrova, shares how build your personal brand with your customer in mind. In this conversation, Liliana explains how creating a values-driven, customer-centric culture helps a business of any size (even a one person entrepreneurial endeavor) pave the way for a successful business and happy customers. In this session, you will learn:
- The basic building blocks of brand-defining culture
- How to build a personal brand based on values
- What brand values are, and how they define your personal brand
- Why those values matter
- How to live those values in a way that differentiates your brand and serves your customers
Liliana Petrova is the founder and CEO of customer experience consulting firm The Petrova Experience (https://thepetrovaexperience.com/career-coaching). As Director of Customer Experience for JetBlue, she pioneered a new customer-centric culture that energized more than 15,000 JetBlue employees ad earned awards in Future Travel Experience & Popular Science for her JFK Lobby redesign & facial recognition program. Liliana is committed to helping brands create seamless experiences and the cultures that support them. She is an active member of ACI, and hosts webinar series for aviation and healthcare professionals to tackle the changing dynamics of travel and healthcare experience
- LinkedIn: https://www.linkedin.com/in/lilianapetrova/
- Twitter: https://mobile.twitter.com/lilianapetrova
#careeradvice #datascience
