diff --git a/crates/cli/src/build/cache.rs b/crates/cli/src/build/cache.rs
index ec20f382..83264454 100644
--- a/crates/cli/src/build/cache.rs
+++ b/crates/cli/src/build/cache.rs
@@ -15,7 +15,7 @@ pub(crate) struct Cache {
 
 impl Cache {
     /// Create a new Cache instance.
-    pub(crate) fn new(cache_dir: &Option<PathBuf>) -> Result<Self> {
+    pub(crate) fn new(cache_dir: Option<&PathBuf>) -> Result<Self> {
         // Try to use user's cache directory if no cache_dir has been provided
         let cache_dir = match cache_dir {
             Some(cache_dir) => Some(cache_dir.clone()),
diff --git a/crates/cli/src/build/crunchbase.rs b/crates/cli/src/build/crunchbase.rs
index a508c6dc..5978f954 100644
--- a/crates/cli/src/build/crunchbase.rs
+++ b/crates/cli/src/build/crunchbase.rs
@@ -177,9 +177,9 @@ async fn collect_organization_data(cb: DynCB, cb_url: &str) -> Result<Organizati
     Ok(Organization {
         generated_at: Utc::now(),
         acquisitions,
-        city: get_location_value(&cb_org.cards.headquarters_address, "city"),
+        city: get_location_value(cb_org.cards.headquarters_address.as_ref(), "city"),
         company_type: cb_org.properties.company_type,
-        country: get_location_value(&cb_org.cards.headquarters_address, "country"),
+        country: get_location_value(cb_org.cards.headquarters_address.as_ref(), "country"),
         description: cb_org.properties.short_description,
         funding: cb_org.properties.funding_total.as_ref().and_then(|f| f.value_usd),
         funding_rounds,
@@ -190,7 +190,7 @@ async fn collect_organization_data(cb: DynCB, cb_url: &str) -> Result<Organizati
         name: cb_org.properties.name,
         num_employees_max,
         num_employees_min,
-        region: get_location_value(&cb_org.cards.headquarters_address, "region"),
+        region: get_location_value(cb_org.cards.headquarters_address.as_ref(), "region"),
         stock_exchange: cb_org.properties.stock_exchange_symbol,
         ticker: cb_org.properties.stock_symbol.and_then(|v| v.value),
         twitter_url: cb_org.properties.twitter.and_then(|v| v.value),
@@ -357,7 +357,7 @@ struct CBMoneyRaised {
 }
 
 /// Return the location value for the location type provided if available.
-fn get_location_value(headquarters_address: &Option<Vec<CBAddress>>, location_type: &str) -> Option<String> {
+fn get_location_value(headquarters_address: Option<&Vec<CBAddress>>, location_type: &str) -> Option<String> {
     headquarters_address
         .as_ref()
         .and_then(|addresses| addresses.iter().next())
diff --git a/crates/cli/src/build/mod.rs b/crates/cli/src/build/mod.rs
index d61c687a..2c6e322a 100644
--- a/crates/cli/src/build/mod.rs
+++ b/crates/cli/src/build/mod.rs
@@ -148,7 +148,7 @@ pub async fn build(args: &BuildArgs) -> Result<()> {
     setup_output_dir(&args.output_dir)?;
 
     // Setup cache
-    let cache = Cache::new(&args.cache_dir)?;
+    let cache = Cache::new(args.cache_dir.as_ref())?;
 
     // Get landscape data from the source provided
     let mut landscape_data = LandscapeData::new(&args.data_source).await?;
@@ -219,8 +219,13 @@ pub async fn build(args: &BuildArgs) -> Result<()> {
     )?;
 
     // Render index and embed-item html files and write them to the output dir
-    render_index_html(&settings.analytics, &datasets, &settings.osano, &args.output_dir)?;
-    render_embed_item_html(&settings.colors, &args.output_dir)?;
+    render_index_html(
+        settings.analytics.as_ref(),
+        &datasets,
+        settings.osano.as_ref(),
+        &args.output_dir,
+    )?;
+    render_embed_item_html(settings.colors.as_ref(), &args.output_dir)?;
 
     // Copy embed and web application assets files to the output directory
     copy_embed_assets(&args.output_dir)?;
@@ -333,7 +338,7 @@ async fn collect_clomonitor_reports(
 #[instrument(skip_all, err)]
 async fn copy_data_sources_files(args: &BuildArgs, output_dir: &Path) -> Result<()> {
     // Helper function to copy the data source file provided
-    async fn copy(src_file: &Option<PathBuf>, src_url: &Option<String>, dst_file: PathBuf) -> Result<()> {
+    async fn copy(src_file: Option<&PathBuf>, src_url: Option<&String>, dst_file: PathBuf) -> Result<()> {
         if let Some(src_file) = src_file {
             fs::copy(src_file, dst_file)?;
         } else if let Some(src_url) = src_url {
@@ -348,8 +353,8 @@ async fn copy_data_sources_files(args: &BuildArgs, output_dir: &Path) -> Result<
     // Landscape data
     let landscape_data_file = output_dir.join(SOURCES_PATH).join("data.yml");
     copy(
-        &args.data_source.data_file,
-        &args.data_source.data_url,
+        args.data_source.data_file.as_ref(),
+        args.data_source.data_url.as_ref(),
         landscape_data_file,
     )
     .await?;
@@ -357,8 +362,8 @@ async fn copy_data_sources_files(args: &BuildArgs, output_dir: &Path) -> Result<
     // Settings
     let settings_file = output_dir.join(SOURCES_PATH).join("settings.yml");
     copy(
-        &args.settings_source.settings_file,
-        &args.settings_source.settings_url,
+        args.settings_source.settings_file.as_ref(),
+        args.settings_source.settings_url.as_ref(),
         settings_file,
     )
     .await?;
@@ -366,8 +371,8 @@ async fn copy_data_sources_files(args: &BuildArgs, output_dir: &Path) -> Result<
     // Guide
     let guide_file = output_dir.join(SOURCES_PATH).join("guide.yml");
     copy(
-        &args.guide_source.guide_file,
-        &args.guide_source.guide_url,
+        args.guide_source.guide_file.as_ref(),
+        args.guide_source.guide_url.as_ref(),
         guide_file,
     )
     .await?;
@@ -375,8 +380,8 @@ async fn copy_data_sources_files(args: &BuildArgs, output_dir: &Path) -> Result<
     // Games data
     let games_file = output_dir.join(SOURCES_PATH).join("games.yml");
     copy(
-        &args.games_source.games_file,
-        &args.games_source.games_url,
+        args.games_source.games_file.as_ref(),
+        args.games_source.games_url.as_ref(),
         games_file,
     )
     .await?;
@@ -773,7 +778,7 @@ async fn prepare_screenshot(width: u32, output_dir: &Path) -> Result<()> {
 #[instrument(skip_all, err)]
 async fn prepare_settings_images(settings: &mut LandscapeSettings, output_dir: &Path) -> Result<()> {
     // Helper function to process the image provided
-    async fn process_image(url: &Option<String>, output_dir: &Path) -> Result<Option<String>> {
+    async fn process_image(url: Option<&String>, output_dir: &Path) -> Result<Option<String>> {
         let Some(url) = url else {
             return Ok(None);
         };
@@ -800,17 +805,17 @@ async fn prepare_settings_images(settings: &mut LandscapeSettings, output_dir: &
 
     // Header
     if let Some(header) = &mut settings.header {
-        header.logo = process_image(&header.logo, output_dir).await?;
+        header.logo = process_image(header.logo.as_ref(), output_dir).await?;
     };
 
     // Footer
     if let Some(footer) = &mut settings.footer {
-        footer.logo = process_image(&footer.logo, output_dir).await?;
+        footer.logo = process_image(footer.logo.as_ref(), output_dir).await?;
     };
 
     // Other images
     if let Some(images) = &mut settings.images {
-        images.favicon = process_image(&images.favicon, output_dir).await?;
+        images.favicon = process_image(images.favicon.as_ref(), output_dir).await?;
     };
 
     Ok(())
@@ -864,17 +869,17 @@ fn prepare_view_full_dataset(full: &Full, view: &EmbedView) -> Full {
 #[derive(Debug, Clone, Template)]
 #[template(path = "index.html", escape = "none")]
 struct IndexHtml<'a> {
-    analytics: &'a Option<Analytics>,
+    analytics: Option<&'a Analytics>,
     datasets: &'a Datasets,
-    osano: &'a Option<Osano>,
+    osano: Option<&'a Osano>,
 }
 
 /// Render index html file and write it to the output directory.
 #[instrument(skip_all, err)]
 fn render_index_html(
-    analytics: &Option<Analytics>,
+    analytics: Option<&Analytics>,
     datasets: &Datasets,
-    osano: &Option<Osano>,
+    osano: Option<&Osano>,
     output_dir: &Path,
 ) -> Result<()> {
     debug!("rendering index.html file");
@@ -894,12 +899,12 @@ fn render_index_html(
 #[derive(Debug, Clone, Template)]
 #[template(path = "embed-item.html", escape = "none")]
 struct EmbedItemHtml<'a> {
-    colors: &'a Option<Colors>,
+    colors: Option<&'a Colors>,
 }
 
 /// Render embed item html file and write it to the output directory.
 #[instrument(skip_all, err)]
-fn render_embed_item_html(colors: &Option<Colors>, output_dir: &Path) -> Result<()> {
+fn render_embed_item_html(colors: Option<&Colors>, output_dir: &Path) -> Result<()> {
     debug!("rendering embed-item.html file");
 
     let path = output_dir.join(EMBED_PATH).join("embed-item.html");
@@ -950,8 +955,12 @@ mod filters {
 
     /// Filter to get the Google Tag Manager container ID from the analytics
     /// instance provided.
-    #[allow(clippy::unnecessary_wraps)]
-    pub(crate) fn get_gtm_container_id(analytics: &Option<Analytics>) -> askama::Result<Option<String>> {
+    #[allow(
+        clippy::unnecessary_wraps,
+        clippy::trivially_copy_pass_by_ref,
+        clippy::ref_option_ref
+    )]
+    pub(crate) fn get_gtm_container_id(analytics: &Option<&Analytics>) -> askama::Result<Option<String>> {
         Ok(analytics.as_ref().and_then(|a| a.gtm.as_ref()).and_then(|gtm| gtm.container_id.clone()))
     }
 
diff --git a/crates/core/src/data/legacy.rs b/crates/core/src/data/legacy.rs
index f2235b93..e5c43f2d 100644
--- a/crates/core/src/data/legacy.rs
+++ b/crates/core/src/data/legacy.rs
@@ -209,14 +209,14 @@ fn validate_urls(item: &Item) -> Result<()> {
         ("twitter", &item.twitter),
     ];
     for (name, url) in urls {
-        validate_url(name, url)?;
+        validate_url(name, url.as_ref())?;
     }
 
     // Check additional repositories
     if let Some(additional_repos) = &item.additional_repos {
         for r in additional_repos {
             let repo_url = Some(r.repo_url.clone());
-            validate_url("additional_repository", &repo_url)?;
+            validate_url("additional_repository", repo_url.as_ref())?;
         }
     }
 
@@ -243,14 +243,14 @@ fn validate_urls(item: &Item) -> Result<()> {
             ("youtube", &extra.youtube_url),
         ];
         for (name, url) in urls {
-            validate_url(name, url)?;
+            validate_url(name, url.as_ref())?;
         }
 
         // Check audits urls
         if let Some(audits) = &extra.audits {
             for a in audits {
                 let audit_url = Some(a.url.clone());
-                validate_url("audit", &audit_url)?;
+                validate_url("audit", audit_url.as_ref())?;
             }
         }
 
@@ -258,7 +258,7 @@ fn validate_urls(item: &Item) -> Result<()> {
         if let Some(other_links) = &extra.other_links {
             for link in other_links {
                 let link_url = Some(link.url.clone());
-                validate_url("other_link", &link_url)?;
+                validate_url("other_link", link_url.as_ref())?;
             }
         }
     };
diff --git a/crates/core/src/settings.rs b/crates/core/src/settings.rs
index 1795714f..471dcbd7 100644
--- a/crates/core/src/settings.rs
+++ b/crates/core/src/settings.rs
@@ -200,7 +200,7 @@ impl LandscapeSettings {
         }
 
         // Check url is valid
-        validate_url("landscape", &Some(self.url.clone()))?;
+        validate_url("landscape", Some(self.url.clone()).as_ref())?;
 
         self.validate_base_path()?;
         self.validate_categories()?;
@@ -347,12 +347,12 @@ impl LandscapeSettings {
                 ("youtube", &links.youtube),
             ];
             for (name, url) in urls {
-                validate_url(name, url)?;
+                validate_url(name, url.as_ref())?;
             }
         }
 
         // Logo
-        validate_url("footer logo", &footer.logo)?;
+        validate_url("footer logo", footer.logo.as_ref())?;
 
         // Text
         if let Some(text) = &footer.text {
@@ -399,12 +399,12 @@ impl LandscapeSettings {
         if let Some(links) = &header.links {
             let urls = [("github", &links.github)];
             for (name, url) in urls {
-                validate_url(name, url)?;
+                validate_url(name, url.as_ref())?;
             }
         }
 
         // Logo
-        validate_url("header logo", &header.logo)?;
+        validate_url("header logo", header.logo.as_ref())?;
 
         Ok(())
     }
@@ -415,7 +415,7 @@ impl LandscapeSettings {
 
         let urls = [("favicon", &images.favicon), ("open_graph", &images.open_graph)];
         for (name, url) in urls {
-            validate_url(name, url)?;
+            validate_url(name, url.as_ref())?;
         }
 
         Ok(())
diff --git a/crates/core/src/util.rs b/crates/core/src/util.rs
index 9904507d..dccc008d 100644
--- a/crates/core/src/util.rs
+++ b/crates/core/src/util.rs
@@ -40,7 +40,7 @@ pub(crate) fn normalize_name(value: &str) -> String {
 }
 
 /// Validate the url provided.
-pub(crate) fn validate_url(kind: &str, url: &Option<String>) -> Result<()> {
+pub(crate) fn validate_url(kind: &str, url: Option<&String>) -> Result<()> {
     if let Some(url) = url {
         let invalid_url = |reason: &str| bail!("invalid {kind} url: {reason}");
 
@@ -105,7 +105,7 @@ mod tests {
     fn validate_url_succeeds() {
         validate_url(
             "crunchbase",
-            &Some("https://www.crunchbase.com/organization/test".to_string()),
+            Some("https://www.crunchbase.com/organization/test".to_string()).as_ref(),
         )
         .unwrap();
 
@@ -121,26 +121,30 @@ mod tests {
             ("twitter", "x.com"),
             ("youtube", "youtube.com"),
         ] {
-            validate_url(kind, &Some(format!("https://{domain}/test"))).unwrap();
+            validate_url(kind, Some(format!("https://{domain}/test")).as_ref()).unwrap();
         }
     }
 
     #[test]
     #[should_panic(expected = "relative URL without a base")]
     fn validate_url_error_parsing() {
-        validate_url("", &Some("invalid url".to_string())).unwrap();
+        validate_url("", Some("invalid url".to_string()).as_ref()).unwrap();
     }
 
     #[test]
     #[should_panic(expected = "invalid scheme")]
     fn validate_url_invalid_scheme() {
-        validate_url("", &Some("oci://hostname/path".to_string())).unwrap();
+        validate_url("", Some("oci://hostname/path".to_string()).as_ref()).unwrap();
     }
 
     #[test]
     #[should_panic(expected = "invalid crunchbase url")]
     fn validate_url_invalid_crunchbase_url() {
-        validate_url("crunchbase", &Some("https://www.crunchbase.com/test".to_string())).unwrap();
+        validate_url(
+            "crunchbase",
+            Some("https://www.crunchbase.com/test".to_string()).as_ref(),
+        )
+        .unwrap();
     }
 
     #[test]
@@ -157,7 +161,7 @@ mod tests {
             "twitter",
             "youtube",
         ] {
-            let error = validate_url(kind, &Some(url.clone())).unwrap_err().to_string();
+            let error = validate_url(kind, Some(url.clone()).as_ref()).unwrap_err().to_string();
             let expected_error = format!("invalid {kind} url");
             assert!(error.starts_with(expected_error.as_str()));
         }