diff --git a/apps/web/app/layout.tsx b/apps/web/app/layout.tsx
index d4ff43f407..3b6416bd97 100644
--- a/apps/web/app/layout.tsx
+++ b/apps/web/app/layout.tsx
@@ -6,6 +6,8 @@ import localFont from 'next/font/local';
 import { Footer } from 'apps/web/src/components/Layout/Footer/Footer';
 import DatadogInit from 'apps/web/app/datadog';
 
+const GOOGLE_ANALYTICS_ID = 'G-D1QGEV3B07';
+
 const coinbaseDisplay = localFont({
   src: [
     {
@@ -88,6 +90,22 @@ export default async function RootLayout({ children }: { children: React.ReactNo
           name="google-site-verification"
           content="lqwNRCxYlFLIcX9EiKAvE4k4ZT8JGpdWgehEIPA7y1Y"
         />
+        <script
+          src={`https://www.googletagmanager.com/gtag/js?id=${GOOGLE_ANALYTICS_ID}`}
+          async
+          defer
+        />
+        <script
+          id="gtag-init"
+          dangerouslySetInnerHTML={{
+            __html: `
+              window.dataLayer = window.dataLayer || [];
+              function gtag(){dataLayer.push(arguments);}
+              gtag('js', new Date());
+              gtag('config', '${GOOGLE_ANALYTICS_ID}');
+            `,
+          }}
+        />
       </head>
       <body className="flex min-h-screen flex-col">
         <AppProviders>
diff --git a/apps/web/next.config.js b/apps/web/next.config.js
index b6a18e01c1..5243e42255 100644
--- a/apps/web/next.config.js
+++ b/apps/web/next.config.js
@@ -76,6 +76,7 @@ const contentSecurityPolicy = {
     walletconnectDomains,
     'https://fonts.googleapis.com', // OCK styles loads google fonts via CSS
     'https://fonts.gstatic.com/', // OCK styles loads google fonts via CSS
+    'https://*.google-analytics.com https://*.analytics.google.com https://*.googletagmanager.com',
   ],
   'worker-src': ["'self'", 'blob:'],
   'connect-src': [
@@ -120,6 +121,7 @@ const contentSecurityPolicy = {
     `https://${process.env.NEXT_PUBLIC_PINATA_GATEWAY_URL}`,
     'https://usdc-claim-git-master-coinbase-vercel.vercel.app',
     'https://eth.merkle.io', // new default viem rpc
+    'https://*.google-analytics.com',
   ],
   'frame-src': ['https://p.datadoghq.com'],
   'frame-ancestors': ["'self'", baseXYZDomains],
