Welcome to this Marketing Analytics project page !
The use case we construct our study on is that of a UK-based online retailer. Here, we set the classic building blocks to growth hacking. We lay some of the "Know Your Customers" / "Know Your Markets" fundations to strategizing on how to grow a business from insight dug from the business data.
KEYWORDS :
Growth Marketing, Scoring,
Customer Segmentation, Lifetime Value,
Prediction, Python, Scikit-Learn,
ELK, Elasticsearch,
Kibana, Dashboard