diff --git a/Dockerfile b/Dockerfile
index fd71e4135..c01979431 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -72,4 +72,4 @@ ENTRYPOINT ["${USER_HOME}/bin/entrypoint"]
 LABEL name="arkmq-org/activemq-artemis-operator"
 LABEL description="ActiveMQ Artemis Broker Operator"
 LABEL maintainer="Roddie Kieley <rkieley@redhat.com>"
-LABEL version="1.2.9"
+LABEL version="2.0.0"
diff --git a/Makefile b/Makefile
index 5909c4fd5..f26b6de18 100644
--- a/Makefile
+++ b/Makefile
@@ -3,10 +3,10 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 1.2.9
+VERSION ?= 2.0.0
 
 KUBE_CLI=kubectl
-OPERATOR_VERSION := 1.2.9
+OPERATOR_VERSION := 2.0.0
 OPERATOR_ACCOUNT_NAME := activemq-artemis-operator
 OPERATOR_CLUSTER_ROLE_NAME := operator-role
 OPERATOR_IMAGE_REPO := quay.io/arkmq-org/activemq-artemis-operator
diff --git a/bundle/manifests/activemq-artemis-operator.clusterserviceversion.yaml b/bundle/manifests/activemq-artemis-operator.clusterserviceversion.yaml
index 5e11fc03d..cb065292e 100644
--- a/bundle/manifests/activemq-artemis-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/activemq-artemis-operator.clusterserviceversion.yaml
@@ -283,7 +283,7 @@ metadata:
     features.operators.openshift.io/token-auth-gcp: "false"
     operators.operatorframework.io/builder: operator-sdk-v1.28.0
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
-  name: activemq-artemis-operator.v1.2.9
+  name: activemq-artemis-operator.v2.0.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -2925,7 +2925,7 @@ spec:
                       fieldPath: metadata.annotations['olm.targetNamespaces']
                 - name: ENABLE_WEBHOOKS
                   value: "false"
-                image: quay.io/arkmq-org/activemq-artemis-operator:1.2.9
+                image: quay.io/arkmq-org/activemq-artemis-operator:2.0.0
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -3333,4 +3333,4 @@ spec:
     name: activemq-artemis-broker-init-2390
   - image: quay.io/arkmq-org/activemq-artemis-broker-kubernetes@sha256:240de64030c34003c701a87def1bb318c97c65daafef264b0537c78903ad3062
     name: activemq-artemis-broker-kubernetes-2390
-  version: 1.2.9
+  version: 2.0.0
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index bb6cc732d..d1955af2c 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -14,4 +14,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: quay.io/arkmq-org/activemq-artemis-operator
-  newTag: 1.2.9
+  newTag: 2.0.0
diff --git a/deploy/activemq-artemis-operator.yaml b/deploy/activemq-artemis-operator.yaml
index ff0cae72a..a26d22040 100644
--- a/deploy/activemq-artemis-operator.yaml
+++ b/deploy/activemq-artemis-operator.yaml
@@ -6953,7 +6953,7 @@ spec:
           value: ''
         - name: ENABLE_WEBHOOKS
           value: "false"
-        image: quay.io/arkmq-org/activemq-artemis-operator:1.2.9
+        image: quay.io/arkmq-org/activemq-artemis-operator:2.0.0
         livenessProbe:
           httpGet:
             path: /healthz
diff --git a/deploy/operator.yaml b/deploy/operator.yaml
index 05ec31116..991c0d421 100644
--- a/deploy/operator.yaml
+++ b/deploy/operator.yaml
@@ -140,7 +140,7 @@ spec:
               fieldPath: metadata.namespace
         - name: ENABLE_WEBHOOKS
           value: "false"
-        image: quay.io/arkmq-org/activemq-artemis-operator:1.2.9
+        image: quay.io/arkmq-org/activemq-artemis-operator:2.0.0
         livenessProbe:
           httpGet:
             path: /healthz
diff --git a/version/version.go b/version/version.go
index 4fd57107e..e6d99a25d 100644
--- a/version/version.go
+++ b/version/version.go
@@ -7,7 +7,7 @@ import (
 )
 
 var (
-	Version = "1.2.9"
+	Version = "2.0.0"
 
 	//Vars injected at build-time
 	BuildTimestamp = ""