Update Brand Guidelines

Author: tuhaihe

src/pages/community/brand.md

@@ -1,116 +1,85 @@
 ---
 title: Brand Guidelines
-description: Here is a comprehensive guide that explains how to download and use our logos, names, and fonts. This guide will provide you with all the necessary information you need to know to use our branding materials.
+description: Here is a brief guide that explains how to download and use our logos, names, and fonts. This guide will provide you with all the necessary information you need to know to use our branding materials.
 ---
 
-Welcome to the Brand Guide for Cloudberry Database!
+Welcome to the Brand Guide for Apache Cloudberry!
 
 We're excited to share with you the insights and inspiration behind
 our project's visual identity. This guide is designed to walk you
 through the key elements of our logo, its usage, and its significance
 in reflecting the essence of our ambitious project. So, get ready to
-dive deep into the world of Cloudberry Database.
+dive deep into the world of Apache Cloudberry.
 
-## Cloudberry Database logo
+## Apache Cloudberry logo
 
 :::info Download
 
-You can download all the logo files from our
-[artwork@GitHub](https://github.com/cloudberrydb/artwork), including
-different versions, and formats.
+You can download all the logo files from our [Apache Project logos
+site](https://www.apache.org/logos/#cloudberry), including different
+versions, and formats.
 
 :::
 
-Our project's formal name is "Cloudberry Database". If you mention it,
-please use the full name if you can.
+### Full logos
 
-![Cloudberry Database Full Logo](/img/brand-guide/cloudberry-database-full-logo.jpg)
+#### Horizontal version
 
-:::caution
+| Name                            | PNG                                                                        | SVG                                                                   |
+|---------------------------------|----------------------------------------------------------------------------|-----------------------------------------------------------------------|
+| Primary logo                    | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-1.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-1.svg" /> |
+| Color logomark + White wordmark | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-4.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-4.svg" /> |
+| Full black logo                 | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-3.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-3.svg" /> |
+| Full white logo                 | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-2.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-2.svg" /> |
 
-In some situations, people probably use "CBDB", "CloudberryDB" for
-short. We don't encourage this way but recognize it can be beneficial
-to communicate with others efficiently.
+#### Vertical version
 
-:::
-
-### Logo mark
-
-Our logo mark is a combination of "cloud" and "cloudberry".
-
-![Cloudberry Database Logo Mark](/img/brand-guide/logo-mark.png)
-
-### Logo versions 
-
-We also offer various logo versions that are commonly used in many
-marketing scenarios. These options are available for your use as
-deemed appropriate for the specific situation.
-
-| ![Background White](/img/brand-guide/black-logomark.jpg) | ![Background Black](/img/brand-guide/black-full-logo.png) |
-|-------------------------------------------------------------------------|--------------------------------------------------------------------------|
-| *Black logo mark*                                                       | *Black full logo*                                                        |
+| Name                            | PNG                                                                        | SVG                                                                   |
+|---------------------------------|----------------------------------------------------------------------------|-----------------------------------------------------------------------|
+| Primary logo                    | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-5.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-5.svg" /> |
+| Color logomark + White wordmark | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-8.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-8.svg" /> |
+| Full black logo                 | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-7.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-7.svg" /> |
+| Full white logo                 | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-6.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-6.svg" /> |
 
-### Clear Space
+### Logo marks
 
-![Clear Space](/img/brand-guide/clearspace.jpg)
+| Name           | PNG                                                                         | SVG                                                                    |
+|----------------|-----------------------------------------------------------------------------|------------------------------------------------------------------------|
+| Color logomark | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-9.png" />  | <img src="https://www.apache.org/logos/originals/cloudberry-9.svg" />  |
+| Black logomark | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-11.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-11.svg" /> |
+| White logomark | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-10.png" /> | <img src="https://www.apache.org/logos/originals/cloudberry-10.svg" /> |
 
-The Cloudberry Database logo requires ample clear space for optimal
-clarity. This area should remain free from any visual components at
-all times.
+### More variants
 
-### Backgrounds
+| Name                  | PNG                                                                                       |
+|-----------------------|-------------------------------------------------------------------------------------------|
+| Apache Incubator Ring | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-12.png" width="500px" /> |
+| Powered By Ring       | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-pb.png" width="500px" /> |
 
-Use the Cloudberry Database logos with the following backgrounds to
-have a better image.
+## Colors
 
-| ![Background White](/img/brand-guide/background-1.jpg) | ![Background Black](/img/brand-guide/background-2.jpg)       |
-|-----------------------------------------------------------------------|-----------------------------------------------------------------------------|
-| ![Background Grey](/img/brand-guide/background-3.jpg)  | ![Background Pink Orange](/img/brand-guide/background-4.jpg) |
+### Primary palette
 
-### Colors
-
-#### Primary palette
-
-Our Cloudberry Database's primary brand colors are Berry Orange, Berry
+Our Apache Cloudberry's primary brand colors are Berry Orange, Berry
 Yellow, Back, and White.
 
-![Primary palette](/img/brand-guide/primary-palette.jpg)
-
-#### Secondary palette
-
-The secondary palette features a diverse set of supporting colors that
-helps provide additional balance and range. Secondary colors should be
-used sparingly throughout the system in order to maintain optimal
-effect and a consistent look and feel.
+![Primary palette](/img/brand-guide/primary-palette.png)
 
-![Secondary palette](/img/brand-guide/secondary-palette.jpg)
+## What to avoid
 
-### What to avoid
-
-| ![avoid-1](/img/brand-guide/avoid-1.png) **Don't alter, crop, skew, outline, distort or recreate the logo** | ![avoid-2](/img/brand-guide/avoid-2.jpeg) **Don’t use the full-color logo on an unapproved background color or low-contrast photo** | ![avoid-3](/img/brand-guide/avoid-3.png) **Don’t display the Cloudberry Database name without the logo mark** |
-|----------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------|
-| ![avoid-4](/img/brand-guide/avoid-4.png)  **Don’t use the full-color logo on the core color backgrounds**  | ![avoid-5](/img/brand-guide/avoid-5.png) **Don’t change the orientation of the logo mark**                                          | ![avoid-6](/img/brand-guide/avoid-6.png)  **Don’t change the logo color**                                     |
+* Don't alter, crop, skew, outline, distort or recreate the logo
+* Don’t change the orientation of the logo mark
 
 ## Typography
 
-### Primary typeface: Noto Sans 
-
-Noto Sans is an unmodulated (“sans serif”) design for texts in the
-Latin, Cyrillic, and Greek scripts, which is also suitable as the
-complementary choice for other script-specific Noto Sans fonts. It has
-italic styles, multiple weights and widths, and 3,741 glyphs. Noto
-Sans is licensed under the Open Font License which allows us to use it
-in products & projects - print or digital, commercial or otherwise.
-
-Noto Sans should be the primary font choice for all Cloudberry
-Database materials.
+### Logo Primary typeface: Montserrat
 
-![](/img/brand-guide/typeface.jpg)
+![](/img/brand-guide/typeface.png)
 
 ### Download
 
-You can download Noto Sans for free from [Google
-Fonts](https://fonts.google.com/noto/specimen/Noto+Sans).
+You can download Montserrat for free from [Google
+Fonts](https://fonts.google.com/specimen/Montserrat).
 
 If you have a PC, check out the details on how to install a font
 [here](https://support.microsoft.com/en-us/help/314960/how-to-install-or-remove-a-font-in-windows).
@@ -120,8 +89,4 @@ If you have a Mac, see how to install the font
 
 ## Questions
 
-Feel free to email questions to [email protected]. It helps if you
-provide a sample of your desired usage, enabling us to tailor our
-feedback accordingly. Although we strive to respond as quickly as
-possible, kindly allow up to two weeks for a response (please note
-that no response doesn't mean approval).
+Feel free to email questions to [email protected].