diff --git a/packages/block-editor/src/components/block-switcher/pattern-transformations-menu.js b/packages/block-editor/src/components/block-switcher/pattern-transformations-menu.js
index 1bea3740d79ee7..f2579cc69f3cc5 100644
--- a/packages/block-editor/src/components/block-switcher/pattern-transformations-menu.js
+++ b/packages/block-editor/src/components/block-switcher/pattern-transformations-menu.js
@@ -5,7 +5,7 @@ import { __ } from '@wordpress/i18n';
 import { useState, useMemo } from '@wordpress/element';
 import { useInstanceId } from '@wordpress/compose';
 import { chevronRight } from '@wordpress/icons';
-import { cloneBlock, getBlockType } from '@wordpress/blocks';
+import { cloneBlock, getBlockTransforms } from '@wordpress/blocks';
 import {
 	MenuGroup,
 	MenuItem,
@@ -110,9 +110,11 @@ function PatternTransformationsMenu( {
 						// everything else from the pattern's block.
 						// If `retainAttributes` are not set, update the match
 						// with all the selected block's attributes.
-						const blockType = getBlockType( block.name );
-						const retainAttributes =
-							blockType.transforms?.retainAttributes;
+						const retainAttributes = getBlockTransforms(
+							'to',
+							block.name
+						).find( ( { type } ) => type === 'pattern' )
+							?.retainAttributes;
 						let retainedBlockAttributes = block.attributes;
 						if ( retainAttributes?.length ) {
 							retainedBlockAttributes = retainAttributes.reduce(
diff --git a/packages/block-library/src/heading/transforms.js b/packages/block-library/src/heading/transforms.js
index ef0e1dddbce83a..17fcb2719e6055 100644
--- a/packages/block-library/src/heading/transforms.js
+++ b/packages/block-library/src/heading/transforms.js
@@ -10,7 +10,6 @@ import { getLevelFromHeadingNodeName } from './shared';
 import { name } from './block.json';
 
 const transforms = {
-	retainAttributes: [ 'content' ],
 	from: [
 		{
 			type: 'block',
@@ -92,6 +91,7 @@ const transforms = {
 					} )
 				),
 		},
+		{ type: 'pattern', retainAttributes: [ 'content' ] },
 	],
 };
 
diff --git a/packages/block-library/src/paragraph/transforms.js b/packages/block-library/src/paragraph/transforms.js
index 3ee12658bda9c4..e59b01ad14e3b9 100644
--- a/packages/block-library/src/paragraph/transforms.js
+++ b/packages/block-library/src/paragraph/transforms.js
@@ -9,7 +9,6 @@ import { createBlock, getBlockAttributes } from '@wordpress/blocks';
 import { name } from './block.json';
 
 const transforms = {
-	retainAttributes: [ 'content' ],
 	from: [
 		{
 			type: 'raw',
@@ -38,6 +37,7 @@ const transforms = {
 			},
 		},
 	],
+	to: [ { type: 'pattern', retainAttributes: [ 'content' ] } ],
 };
 
 export default transforms;