add a style guide (#526)

Author: jeromehardaway

branch-style-guide.md

@@ -0,0 +1,79 @@
+# VetsWhoCode Brand Style Guide
+
+## June 1, 2016
+
+### Retool, Retrain, Relaunch
+
+#VetsWhoCode is a streamlined, highly selective software development training program intent on transitioning military veterans into the vacancies of the tech sector.
+
+#VetsWhoCode was founded by vets who themselves faced the realities of transitioning. We don’t focus our energy on marketing ploys or on how many people we can funnel through a pipeline. Instead, we choose quality over quantity and tangible results over lofty ideals.
+
+We are solution-based and action-oriented. If our students can’t make money with it then we don’t bother teaching it.
+
+### Results Driven
+
+We focus on the skills you need for the software industry.
+
+### 100% Online
+
+Our workflow ensures that you can learn from anywhere.
+
+### Learn Pragmatically
+
+Learn to think and solve problems like a programmer.
+
+### Prepared for the Industry
+
+Our focus is getting you employment ready.
+
+## Our Logo
+
+The #VetsWhoCode logo is designed to bring together the hashtag and the American flag. It is the emblem that represents everything that we stand for. Use it with intention and purpose.
+
+### The Flag Emblem
+
+The Flag emblem is our brand's shorthand for everything we stand for: America, technology, and moving forward.
+
+You can use the emblem without the logotype on promotional materials and merchandise. However, the logotype must be present in a non-dominant position.
+
+### Logo Misuses
+
+Do not manipulate, tweak, or otherwise alter the #VetsWhoCode logo in any way. Always use the approved Pantone CMYK or RGB values.
+
+## Colors
+
+The #VetsWhoCode color palette is based on the exact Pantones used for the American Flag. Make sure to use the approved Pantone CMYK or RGB color values.
+
+- Navy Blue: `R: 9, G: 31, B: 64` - Pantone 282 C
+  - Navy Blue: `#091f40`
+- Red: `R: 197, G: 32, B: 62` - Pantone 193 C
+  - Red: `#c5203e`
+- White: `R: 255, G: 255, B: 255` - Pantone White
+  - White: `#ffffff`
+  
+## Typography
+
+#VetsWhoCode uses the typeface Gotham for all of its collateral.
+
+Gotham represents the best of both worlds: modern and traditional values. It is a strong and clean typeface that reflects the modernism of technology but still demonstrates the integrity of tradition.
+
+### Headlines
+
+Use Gotham Bold for headlines.
+
+### Body Copy
+
+Use Gotham Book for body copy.
+
+### Captions
+
+Use Gotham Book Italic for captions.
+
+## Example
+
+Retool. Retrain. Relaunch.
+
+Our vision is to close the digital talent gap and ease career transition for military veterans through software development training.
+
+Visit us online at [vetswhocode.io](https://vetswhocode.io)
+