Comscore

THEOPlayer 🤝 Comscore

THEOplayer-Connector-Comscore provides an integration between the THEOplayerSDK and ComScore.

Installation

Cocoapods

1. Create a Podfile if you don't already have one. From the root of your project directory, run the following command: pod init
2. To your Podfile, add links to the registry of Cocoapods: source 'https://cdn.cocoapods.org/'. If this fails, bypass their CDN by using source 'https://github.com/CocoaPods/Specs.git'
3. To your Podfile, add the connector pods that you want to use in your app: pod 'THEOplayer-Connector-Comscore'
4. Install the pods using pod install , then open your .xcworkspace file to see the project in Xcode.

To support custom feature builds of THEOplayerSDK perform the following steps:

1. Clone this repository to your computer.
2. Use a local override of the THEOplayerSDK-basic pod by adding the following line to your projects Podfile: pod 'THEOplayerSDK-basic', :path => 'iOS-Connector/Helpers/TheoPod' and make sure the path points to the TheoPod folder.

Usage

Import the THEOplayerConnectorComscore module

import THEOplayerConnectorComscore

Create a ComScoreConfiguration that contains your publisherId (also referroed to customer or c2 id), app name, an indication of whether the user has granted his/her consent for tracking, an adIdProcessor (if you want to extract and manipulate ad id's that will be reported to ComScore, by default we use THEOplayerSDK.Ad.id) and a debugging flag (for extra logging) :

let configuration = ComScoreConfiguration(
    publisherId: "<your id>",
    applicationName: "<your application name>",
    userConsent: .granted,
    adIdProcessor: nil,
    debug: true
)

Create a ComscoreConnector that uses this configuration, your THEOplayer instance and a valid ComScoreMetadata instance for the first content you will load to the player. You can change the metadata dynamically later on if necessary:

let connector = ComscoreConnector(
    configuration: configuration,
    player: yourTHEOplayer,
    metadata: ComScoreMetadata(
        mediaType: .shortFormOnDemand,
        uniqueId: "0123ABC",
        length: 596,
        stationTitle: "THEO TV",
        programTitle: "Big Buck Bunny",
        episodeTitle: "Example Title",
        genreName: "animation",
        classifyAsAudioStream: false)
)

Note that if you are using Google IMA connector, you must make sure it's registered before you initialize the ComscoreConnector. Otherwise it will fail to hook into the ad related events.

Which metadata do I need to provide?

ComscoreMetadata fields

Based on the ComScoreMetadata constructor, you can tell which fields are mandatory and which aren't. Note that this is purely for the integration to work correctly. Depending on the Comscore solution you are using, different fields are required/optional. The mandatory fields in the ComScoreMetadata type are the ones that are mandatory for all three Comscore solutions:

• Video Metrix (V)
• Cross Platform Product Suite (X)
• Cross Media Audience Measurement (C)

Property	Required	Optional
mediaType	All
uniqueId	All
length	All
c3?	V
c4?	V
c6?	V
stationTitle	All
stationCode?		All
networkAffiliate?		All
publisherName?	X C	V
programTitle	All
programId?		V C
episodeTitle	All
episodeId?		X C
episodeSeasonNumber?	X C
episodeNumber?	X C
genreName	All
genreId?		All
carryTvAdvertisementLoad?	X
classifyAsCompleteEpisode?	X
dateOfProduction?		C
timeOfProduction?		C
dateOfTvAiring?	X C
timeOfTvAiring?		X C
dateOfDigitalAiring?	X C
timeOfDigitalAiring?		X C
feedType?	X
classifyAsAudioStream	Al
deliveryMode?		All
deliverySubscriptionType?		All
deliveryComposition?		All
deliveryAdvertisementCapability?		All
mediaFormat?		All
distributionModel?		All
playlistTitle?		C
totalSegments?		V C
clipUrl?		V C
videoDimension?		C
customLabels?		All