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   In today's data landscape, the coexistence of data quality and data privacy is critical to support high-value services and pipelines.
   Our approach seeks to harmonize these objectives by establishing a data governance framework that balances privacy and data quality.
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+  Big data’s principle of data maximization and open-ended purpose clashes with data protection regulation.
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+Last, we highlight with four use cases how the principles of big data, specifically data maximization, clash with the principles of EU data protection regulation. Practically, our study provides guidelines for IT and innovation managers how to arrange and govern the sharing of data among multiple organizations.
+
 }
 
 \tikzset{