diff --git a/.travis.yml b/.travis.yml
index 720befc..4652f92 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -24,7 +24,7 @@ script:
 - KUSTOMIZE_PATH=${KUSTOMIZE} TEST_OPERATOR_NAMESPACE=default molecule test -s kind-namespace
 deploy:
 - provider: script
-  script: hack/operate.sh --push-images --bundle --extra-tag=develop --verbose --formatter
+  script: hack/operate.sh --push-images --bundle --version=develop --verbose --formatter
   on:
     branch: develop
 - provider: script