diff --git a/contents/blog/best-plausible-alternatives.mdx b/contents/blog/best-plausible-alternatives.mdx index b524005a6182..27e2ee589cb4 100644 --- a/contents/blog/best-plausible-alternatives.mdx +++ b/contents/blog/best-plausible-alternatives.mdx @@ -35,7 +35,7 @@ import { ComparisonRow } from 'components/ComparisonTable/row' ### Key features -- 📊 **Web analytics:** Monitor your web traffic by automatically capturing and calculating metrics like visitors, pageviews, session duration, and bounce rate. See the sources, entry and exist paths, channels, and more. +- 📊 **Web analytics:** Monitor your web traffic by automatically capturing and calculating metrics like visitors, pageviews, session duration, and bounce rate. See the sources, entry and exit paths, channels, and more. - 📈 **Product analytics:** Custom trends, funnels, user paths, retention analysis, and segment user cohorts. Also, direct [SQL querying](/docs/product-analytics/sql) for power users. @@ -72,7 +72,7 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/PostHog), as of According to [reviews on G2](https://www.g2.com/products/posthog/reviews), companies use PostHog because: -1. **It replaces multiple tools:** PostHog can replace Plausible (web analytics), [Amplitude](/blog/posthog-vs-amplitude) (product analytics), and [Fullstory](/blog/posthog-vs-fullstory) (session replay). This simplifies workflows and ensures product data is in all one place. +1. **It replaces multiple tools:** PostHog can replace Plausible (web analytics), [Amplitude](/blog/posthog-vs-amplitude) (product analytics), and [Fullstory](/blog/posthog-vs-fullstory) (session replay). This simplifies workflows and ensures product data is all in one place. 2. **Pricing is transparent and scalable:** Reviewers appreciate how PostHog's pricing scales as they grow. There's a [generous free tier](/pricing) they can use forever. Companies eligible for [PostHog for Startups](/startups) also get $50k in additional free credits. @@ -92,7 +92,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa ### What is Fathom? -Fathom is a privacy-focused [Google Analytics alternative](/blog/ga4-alternatives). It is a simple web analytics tool captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies. +Fathom is a privacy-focused [Google Analytics alternative](/blog/ga4-alternatives). It is a simple web analytics tool that captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies. ### Key features @@ -125,7 +125,7 @@ Feature-wise, Plausible and Fathom are nearly identical and this shows on their ### How popular is Fathom? -According to [BuiltWith](https://trends.builtwith.com/analytics/Fathom-Analytics), as of October 2024, 1,832 of the top 1 million websites deploy Fathom. This just under half of Plausible's 3,500. +According to [BuiltWith](https://trends.builtwith.com/analytics/Fathom-Analytics), as of October 2024, 1,832 of the top 1 million websites deploy Fathom. This is just under half of Plausible's 3,500. ### Why do companies use Fathom? @@ -157,7 +157,7 @@ Matomo is a fully-featured, privacy-focused Google Analytics alternative. It con - 🌐 **Web analytics:** Get an overview of your traffic, popular pages, sources, referrers, and more. -- 📊 **Custom reports:** Get detailed reports on product usage, cohorts, funnels, conversion goals. +- 📊 **Custom reports:** Get detailed reports on product usage, cohorts, funnels, and conversion goals. - 📋 **Marketing analysis:** Combine traffic insights with channel attribution, keyword data, ad performance, and more. @@ -194,10 +194,10 @@ According to reviews on [G2](https://www.g2.com/products/matomo-formerly-piwik/r 2. **Privacy:** Matomo is open-source, self-hostable, and community-focused. The combination of these creates a privacy-focused platform reviewers appreciate. -3. **GA-like:** Matomo's feature set is very similar to Google Analytics. This means users can do the analysis they are familiar on a more privacy-friendly platform. +3. **GA-like:** Matomo's feature set is very similar to Google Analytics. This means users can do the analysis they are familiar with on a more privacy-friendly platform. > #### Bottom line -> Matomo is a solid alternative to Plausible thanks to its similar, but expand feature set and focus on privacy. For advanced Google Analytics users, it's an especially good choice. +> Matomo is a solid alternative to Plausible thanks to its similar, but expanded feature set and focus on privacy. For advanced Google Analytics users, it's an especially good choice. ## 4. Heap @@ -226,7 +226,7 @@ According to reviews on [G2](https://www.g2.com/products/matomo-formerly-piwik/r ### How does Heap compare to Plausible? -Heap has much more of product focus than Plausible. This means it lacks the easy-to-use web analytics features, but makes up for it with product analytics, session replay, and more. It also isn't open source or hostable in the EU. +Heap has much more of a product focus than Plausible. This means it lacks the easy-to-use web analytics features, but makes up for it with product analytics, session replay, and more. It also isn't open source or hostable in the EU. @@ -273,7 +273,7 @@ According to G2 reviews, companies enjoy these three areas of Heap: Piwik Pro is a suite of privacy respecting analytics tools. These include web, mobile, and product analytics as well as tag and consent management. It is targeted at users in a strict regulatory environment. -Piwik Pro spun out as a paid fork of Matomo in 2013. Since then, it has added compliance-focused features as well as a range of intergrations with tools like Looker, Google Search Console, and Google Ads. +Piwik Pro spun out as a paid fork of Matomo in 2013. Since then, it has added compliance-focused features as well as a range of integrations with tools like Looker, Google Search Console, and Google Ads. ### Key features @@ -283,7 +283,7 @@ Piwik Pro spun out as a paid fork of Matomo in 2013. Since then, it has added co - 🙅 **Consent manager:** Collect and manage consent to track and use personal information. Customize and tailor banners for different situations. -- 💽 **Customer data platform:** Integrate with other tools and capture data to have it all in one place and send to other tools. +- 💽 **Customer data platform:** Integrate with other tools and capture data to have it all in one place. Send data from Piwik Pro to other tools. ### How does Piwik Pro compare to Plausible? @@ -310,7 +310,7 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/Piwik-PRO), as o ### Why do companies use Piwik Pro? -Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the following are a summary of reasons why users choose Piwik Pro: +Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the following summarizes of reasons why users choose Piwik Pro: 1. **GA-like:** Google Analytics users find that the transition to Piwik Pro is an easy one thanks to their similar dashboards and data models. @@ -319,7 +319,7 @@ Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the f 3. **Control:** Reviewers like that they are in control of their data, tune it to their needs, and host it outside the US. > #### Bottom line -> For users looking for the complaince features Piwik Pro offers, it's a good alternative to Plausible, especially because of Piwik Pro's free tier and privacy focus. +> For users looking for the compliance features Piwik Pro offers, it's a good alternative to Plausible, especially because of Piwik Pro's free tier and privacy focus. ## 6. LogRocket @@ -348,7 +348,7 @@ Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the f ### How does LogRocket compare to Plausible? -LogRocket provides more developer-focused features, but lacks the easy-to-use web analytics dashboard and the privacy focus that Plausible offers. +LogRocket provides more developer-focused features but lacks the easy-to-use web analytics dashboard and the privacy focus that Plausible offers. @@ -375,7 +375,7 @@ According to G2 reviews, customers use LogRocket because: 1. **Identifying problems:** LogRocket's combination of error tracking, performance monitoring, and session replay makes it uniquely powerful at finding bugs and issues. Unlike other tools, it uncovers both user and software issues. -2. **Improves user experience:** LogRocket seems to succeed at their goal of helping users fix issues. Reviewers find it provides all the tools to improve their user experience. +2. **Improves user experience:** LogRocket seems to have succeeded at its goal of helping users fix issues. Reviewers find it provides all the tools to improve their user experience. 3. **High usability:** LogRocket provides a lot of functionality out of the box. It captures the details users need, provides useful visualizations, and automatically triages some issues. @@ -393,7 +393,7 @@ According to G2 reviews, customers use LogRocket because: ### What is Google Analytics? -[Google Analytics](/blog/posthog-vs-ga4) has long been the go-to choice for website and app analytics thanks to Google's huge market share, large amount of informational content, and its connection with the rest of the Google suite. +[Google Analytics](/blog/posthog-vs-ga4) has long been the go-to choice for website and app analytics thanks to Google's huge market share, a large amount of informational content, and its connection with the rest of the Google suite. Google Analytics recently switched fully over from session-based Universal Analytics (GA3) to event-based GA4. This also introduced conversion funnels and retention tables that product teams are fans of. @@ -405,7 +405,7 @@ Google Analytics recently switched fully over from session-based Universal Analy - 🔁 **Integration with Google tools:** It's easy to combine and analyze your GA4 data with tools like Looker Studio, Google Ads, BigQuery, and Firebase. -- ⌨️ **Natural language search:** Ask specific questions, like "MoM growth in users on iOS", rather searching existing reports. +- ⌨️ **Natural language search:** Ask specific questions, like "MoM growth in users on iOS", rather than searching existing reports. - 💸 **Revenue metrics:** Connect metrics to marketing spend and revenue conversion to get a full picture of ROI. @@ -436,14 +436,14 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/Google-Analytics According to [G2](https://www.g2.com/products/google-analytics/reviews), users choose Google Analytics for: -1. **Website traffic:** The main use case reviewers praise GA for simply understanding their website's traffic, where it comes from, what they do on the site. +1. **Website traffic:** The main use case reviewers praise GA for simply understanding their website's traffic, where it comes from, and what they do on the site. 2. **Connection to marketing:** Marketers like that it connects to marketing tools like Ads and Search Console. This helps them analyze the overall effectiveness of marketing efforts. 3. **AI insights:** Reviewers appreciate the fact that GA surfaces insights automatically and makes predictions. This helps them find new ways of improving their site. > #### Bottom line -> Google Analytics is the default web analytics tool for many teams. Its integrations with other Google tools makes it hard to beat for users reliant on that ecosystem. For privacy-focused teams, or ones looking for an easy-to-use tool, there are better options. +> Google Analytics is the default web analytics tool for many teams. Its integrations with other Google tools make it hard to beat for users reliant on that ecosystem. For privacy-focused teams, or ones looking for an easy-to-use tool, there are better options. ## Is PostHog right for you?