diff --git a/deployment/network-operator/Chart.yaml b/deployment/network-operator/Chart.yaml
index c399977f5..25079ee9a 100644
--- a/deployment/network-operator/Chart.yaml
+++ b/deployment/network-operator/Chart.yaml
@@ -1,8 +1,8 @@
 apiVersion: v2
 name: network-operator
-version: 24.1.0-beta.3
+version: 24.4.0-beta.1
 kubeVersion: '>= 1.21.0'
-appVersion: v24.1.0-beta.3
+appVersion: v24.4.0-beta.1
 description: Nvidia network operator
 type: application
 keywords:
diff --git a/deployment/network-operator/values.yaml b/deployment/network-operator/values.yaml
index 6969b243a..1bd72489f 100644
--- a/deployment/network-operator/values.yaml
+++ b/deployment/network-operator/values.yaml
@@ -143,13 +143,13 @@ sriov-network-operator:
 
   # Image URIs for sriov-network-operator components
   images:
-    operator: nvcr.io/nvstaging/mellanox/sriov-network-operator:network-operator-24.1.0-beta.3
-    sriovConfigDaemon: nvcr.io/nvstaging/mellanox/sriov-network-operator-config-daemon:network-operator-24.1.0-beta.3
+    operator: nvcr.io/nvstaging/mellanox/sriov-network-operator:network-operator-24.4.0-beta.1
+    sriovConfigDaemon: nvcr.io/nvstaging/mellanox/sriov-network-operator-config-daemon:network-operator-24.4.0-beta.1
     sriovCni: ghcr.io/k8snetworkplumbingwg/sriov-cni:3e6368077716f6b8368b0e036a1290d1c64cf1fb
     ibSriovCni: ghcr.io/k8snetworkplumbingwg/ib-sriov-cni:fc002af57a81855542759d0f77d16dacd7e1aa38
     sriovDevicePlugin: ghcr.io/k8snetworkplumbingwg/sriov-network-device-plugin:v3.6.2
     resourcesInjector: ghcr.io/k8snetworkplumbingwg/network-resources-injector:v1.4
-    webhook: nvcr.io/nvstaging/mellanox/sriov-network-operator-webhook:network-operator-24.1.0-beta.3
+    webhook: nvcr.io/nvstaging/mellanox/sriov-network-operator-webhook:network-operator-24.4.0-beta.1
   # imagePullSecrest for SR-IOV Network Operator related images
   # imagePullSecrets: []
 
diff --git a/hack/release.yaml b/hack/release.yaml
index 9b4586d80..fffd831ca 100644
--- a/hack/release.yaml
+++ b/hack/release.yaml
@@ -8,15 +8,15 @@ NetworkOperatorInitContainer:
 SriovNetworkOperator:
   image: sriov-network-operator
   repository: nvcr.io/nvstaging/mellanox
-  version: network-operator-24.1.0-beta.3
+  version: network-operator-24.4.0-beta.1
 SriovNetworkOperatorWebhook:
   image: sriov-network-operator-webhook
   repository: nvcr.io/nvstaging/mellanox
-  version: network-operator-24.1.0-beta.3
+  version: network-operator-24.4.0-beta.1
 SriovConfigDaemon:
   image: sriov-network-operator-config-daemon
   repository: nvcr.io/nvstaging/mellanox
-  version: network-operator-24.1.0-beta.3
+  version: network-operator-24.4.0-beta.1
 SriovCni:
   image: sriov-cni
   repository: ghcr.io/k8snetworkplumbingwg