diff --git a/kudos-services/src/main/resources/default-rules.json b/kudos-services/src/main/resources/default-rules.json
new file mode 100644
index 000000000..cec673562
--- /dev/null
+++ b/kudos-services/src/main/resources/default-rules.json
@@ -0,0 +1,33 @@
+{
+  "descriptors": [
+    {
+      "nameId": "sendKudos",
+      "names": {
+        "en": "gamification.defaultProgram.rule.sendKudos.title"
+      },
+      "descriptions": {
+        "en": "gamification.defaultProgram.rule.sendKudos.description"
+      },
+      "event": "sendKudos",
+      "score": 75,
+      "appendEmoji": "\uD83D\uDE18",
+      "programNameId": "communityEmpowerment",
+      "defaultRealizationStatus": "ACCEPTED"
+    },
+    {
+      "nameId": "receiveKudos",
+      "names": {
+        "en": "gamification.defaultProgram.rule.receiveKudos.title"
+      },
+      "descriptions": {
+        "en": "gamification.defaultProgram.rule.receiveKudos.description"
+      },
+      "event": "receiveKudos",
+      "score": 100,
+      "appendEmoji": "\uD83D\uDE0D",
+      "programNameId": "communityEmpowerment",
+      "defaultRealizationStatus": "ACCEPTED"
+    }
+  ]
+}
+
diff --git a/kudos-webapps/src/main/resources/locale/addon/Gamification_en.properties b/kudos-webapps/src/main/resources/locale/addon/Gamification_en.properties
index cbae2e0e9..1c7851e77 100644
--- a/kudos-webapps/src/main/resources/locale/addon/Gamification_en.properties
+++ b/kudos-webapps/src/main/resources/locale/addon/Gamification_en.properties
@@ -3,3 +3,9 @@ gamification.event.description.sendKudos=You have sent a Kudos
 gamification.event.title.receiveKudos=Kudos : Receive kudos
 gamification.event.description.receiveKudos=You received a Kudos
 gamification.event.display.congratulate=Congratulate
+
+gamification.defaultProgram.rule.sendKudos.title=Send Kudos
+gamification.defaultProgram.rule.sendKudos.description=Recognize your peers for their contributions by sending them kudos.<br>Congratulate someone for the work done. Thank people for sharing knowledge.<br>Highlight the community work, a collaboration so that value your peers. Be sincere, save your Kudos for someone that deserves to be praised. Make it a special moment!
+
+gamification.defaultProgram.rule.receiveKudos.title=Receive Kudos
+gamification.defaultProgram.rule.receiveKudos.description=You have received kudos from community people. You are getting valued and building your reputation. Keep going!<br>Don't collude to receive Kudos with friends. Be sincere with your kudos, save them for someone that really deserves to be praised.