From 0a7f11c008d604d918153ca74c63b27fb6c58e43 Mon Sep 17 00:00:00 2001 From: Harold Anderson Date: Thu, 20 Jun 2024 11:27:01 -0700 Subject: [PATCH] changed publish date --- src/content/post/What-Investors-Want.md | 7 +------ 1 file changed, 1 insertion(+), 6 deletions(-) diff --git a/src/content/post/What-Investors-Want.md b/src/content/post/What-Investors-Want.md index acaba08..3f61485 100644 --- a/src/content/post/What-Investors-Want.md +++ b/src/content/post/What-Investors-Want.md @@ -1,5 +1,5 @@ --- -publishDate: 2024-03-13T00:00:00Z +publishDate: 2024-02-28T00:00:00Z title: What Investors Want excerpt: 'This blog entry discusses the most critical business metrics for success in Consumer Packaged Goods (CPG): Gross Profit Margin, Trade Spend, and Gross Profit. Controlling these are a requirement for investor interest and for a healthy business.' description: @@ -12,11 +12,6 @@ tags: image: "~/assets/images/Cut_Dollar.jpeg" --- - - - -Published on: 2024-02-28 - Last week, we said that a high gross margin is the most important quality of a successful business. Indeed, most venture capitalists’ first question is about the gross margin. I have had venture capitalists summarily end the conversation if the answer is insufficient. Let’s unpack and discuss this. Let’s define a few terms first. Please note that these definitions do not necessarily agree with standard accounting definitions. **Sales** is defined as the amounts that customers are invoiced. Again, please note that an accountant would not accept this definition, and would instead insist that sales is defined as what customers pay, which may be quite different if there are returns and allowances. However, most business owners like to think of sales as what they invoice, so we’ll use that here.