diff --git a/bottlecap/src/lifecycle/invocation/triggers/sqs_event.rs b/bottlecap/src/lifecycle/invocation/triggers/sqs_event.rs
index eb81944eb..c8f3eb70f 100644
--- a/bottlecap/src/lifecycle/invocation/triggers/sqs_event.rs
+++ b/bottlecap/src/lifecycle/invocation/triggers/sqs_event.rs
@@ -1,5 +1,6 @@
 use crate::config::aws::get_aws_partition_by_region;
 use crate::lifecycle::invocation::{
+    base64_to_string,
     processor::MS_TO_NS,
     triggers::{
         DATADOG_CARRIER_KEY, FUNCTION_TRIGGER_EVENT_SOURCE_TAG, ServiceNameResolver, Trigger,
@@ -177,10 +178,24 @@ impl Trigger for SqsRecord {
     fn get_carrier(&self) -> HashMap<String, String> {
         let carrier = HashMap::new();
 
-        if let Some(ma) = self.message_attributes.get(DATADOG_CARRIER_KEY)
-            && let Some(string_value) = &ma.string_value
-        {
-            return serde_json::from_str(string_value).unwrap_or_default();
+        if let Some(ma) = self.message_attributes.get(DATADOG_CARRIER_KEY) {
+            // dataType may carry a custom label suffix, e.g. "String.foo" or "Binary.foo".
+            if ma.data_type.starts_with("String") {
+                if let Some(string_value) = &ma.string_value {
+                    return serde_json::from_str(string_value).unwrap_or_default();
+                }
+            } else if ma.data_type.starts_with("Binary") {
+                if let Some(binary_value) = &ma.binary_value
+                    && let Ok(carrier) = base64_to_string(binary_value)
+                {
+                    return serde_json::from_str(&carrier).unwrap_or_default();
+                }
+            } else {
+                debug!(
+                    "Unsupported dataType in SQS message attribute: {}",
+                    ma.data_type
+                );
+            }
         }
 
         // Check for SNS event sent through SQS
@@ -419,6 +434,50 @@ mod tests {
         assert_eq!(carrier, expected);
     }
 
+    #[test]
+    fn test_get_carrier_binary() {
+        let json = read_json_file("sqs_event_binary.json");
+        let payload = serde_json::from_str(&json).expect("Failed to deserialize into Value");
+        let event = SqsRecord::new(payload).expect("Failed to deserialize SqsRecord");
+        let carrier = event.get_carrier();
+
+        let expected = HashMap::from([
+            (
+                "x-datadog-trace-id".to_string(),
+                "1111111111111111111".to_string(),
+            ),
+            (
+                "x-datadog-parent-id".to_string(),
+                "2222222222222222222".to_string(),
+            ),
+            ("x-datadog-sampling-priority".to_string(), "1".to_string()),
+        ]);
+
+        assert_eq!(carrier, expected);
+    }
+
+    #[test]
+    fn test_get_carrier_binary_custom_label() {
+        let json = read_json_file("sqs_event_custom_label.json");
+        let payload = serde_json::from_str(&json).expect("Failed to deserialize into Value");
+        let event = SqsRecord::new(payload).expect("Failed to deserialize SqsRecord");
+        let carrier = event.get_carrier();
+
+        let expected = HashMap::from([
+            (
+                "x-datadog-trace-id".to_string(),
+                "3333333333333333333".to_string(),
+            ),
+            (
+                "x-datadog-parent-id".to_string(),
+                "4444444444444444444".to_string(),
+            ),
+            ("x-datadog-sampling-priority".to_string(), "1".to_string()),
+        ]);
+
+        assert_eq!(carrier, expected);
+    }
+
     #[test]
     fn test_get_carrier_from_sns() {
         let json = read_json_file("sns_sqs_event.json");
diff --git a/bottlecap/tests/payloads/sqs_event_binary.json b/bottlecap/tests/payloads/sqs_event_binary.json
new file mode 100644
index 000000000..5e8dc27d3
--- /dev/null
+++ b/bottlecap/tests/payloads/sqs_event_binary.json
@@ -0,0 +1,27 @@
+{
+    "Records": [
+        {
+            "messageId": "19dd0b57-b21e-4ac1-bd88-01bbb068cb78",
+            "receiptHandle": "MessageReceiptHandle",
+            "body": "Hello from SQS!",
+            "attributes": {
+                "ApproximateReceiveCount": "1",
+                "SentTimestamp": "1523232000000",
+                "SenderId": "123456789012",
+                "ApproximateFirstReceiveTimestamp": "1523232000001"
+            },
+            "messageAttributes": {
+                "_datadog": {
+                    "binaryValue": "eyJ4LWRhdGFkb2ctdHJhY2UtaWQiOiIxMTExMTExMTExMTExMTExMTExIiwieC1kYXRhZG9nLXBhcmVudC1pZCI6IjIyMjIyMjIyMjIyMjIyMjIyMjIiLCJ4LWRhdGFkb2ctc2FtcGxpbmctcHJpb3JpdHkiOiIxIn0=",
+                    "stringListValues": [],
+                    "binaryListValues": [],
+                    "dataType": "Binary"
+                }
+            },
+            "md5OfBody": "{{{md5_of_body}}}",
+            "eventSource": "aws:sqs",
+            "eventSourceARN": "arn:aws:sqs:us-east-1:123456789012:MyQueue",
+            "awsRegion": "us-east-1"
+        }
+    ]
+}
diff --git a/bottlecap/tests/payloads/sqs_event_custom_label.json b/bottlecap/tests/payloads/sqs_event_custom_label.json
new file mode 100644
index 000000000..0501724a3
--- /dev/null
+++ b/bottlecap/tests/payloads/sqs_event_custom_label.json
@@ -0,0 +1,27 @@
+{
+    "Records": [
+        {
+            "messageId": "19dd0b57-b21e-4ac1-bd88-01bbb068cb78",
+            "receiptHandle": "MessageReceiptHandle",
+            "body": "Hello from SQS!",
+            "attributes": {
+                "ApproximateReceiveCount": "1",
+                "SentTimestamp": "1523232000000",
+                "SenderId": "123456789012",
+                "ApproximateFirstReceiveTimestamp": "1523232000001"
+            },
+            "messageAttributes": {
+                "_datadog": {
+                    "binaryValue": "eyJ4LWRhdGFkb2ctdHJhY2UtaWQiOiIzMzMzMzMzMzMzMzMzMzMzMzMzIiwieC1kYXRhZG9nLXBhcmVudC1pZCI6IjQ0NDQ0NDQ0NDQ0NDQ0NDQ0NDQiLCJ4LWRhdGFkb2ctc2FtcGxpbmctcHJpb3JpdHkiOiIxIn0=",
+                    "stringListValues": [],
+                    "binaryListValues": [],
+                    "dataType": "Binary.custom"
+                }
+            },
+            "md5OfBody": "{{{md5_of_body}}}",
+            "eventSource": "aws:sqs",
+            "eventSourceARN": "arn:aws:sqs:us-east-1:123456789012:MyQueue",
+            "awsRegion": "us-east-1"
+        }
+    ]
+}