diff --git a/packages/design-system-docs/src/pages/components/Button/_Button.docs.scss b/packages/design-system-docs/src/pages/components/Button/_Button.docs.scss
index b557ec4b2f..a784ee0d62 100644
--- a/packages/design-system-docs/src/pages/components/Button/_Button.docs.scss
+++ b/packages/design-system-docs/src/pages/components/Button/_Button.docs.scss
@@ -111,3 +111,32 @@ Style guide: components.button.react
 
 Style guide: components.button.guidance
 */
+
+/*
+Google Analytics
+
+**Analytics event tracking is disabled by default.**
+
+### Enable event tracking
+
+Import and set the `setButtonSendsAnalytics` feature flag to `true` in your application's entry file:
+
+```JSX
+import { setButtonSendsAnalytics } from "@cmsgov/<design-system-package>";
+setButtonSendsAnalytics(true);
+```
+On applications where the page has `utag` loaded, the data goes to Tealium which allows it to route to Google Analytics or the currently approved data analytics tools.
+
+### Disable event tracking
+
+For the `analytics` prop, pass the value `false` to the component to disable analytics tracking for a singular component instance
+
+```JSX
+analytics={false}
+```
+### Override  event tracking
+
+A custom heading value can be sent for an analytics event by using the prop `analyticsLabelOverride`. It is recommended that this value be used to prevent sensitive personal information from being passed to analytics trackers.
+
+Style guide: components.button.guidance-analytics
+*/
diff --git a/packages/design-system/src/components/Button/Button.test.tsx b/packages/design-system/src/components/Button/Button.test.tsx
index 69d38dcd49..af8b449bfe 100644
--- a/packages/design-system/src/components/Button/Button.test.tsx
+++ b/packages/design-system/src/components/Button/Button.test.tsx
@@ -156,6 +156,12 @@ describe('Button', () => {
       expect(tealiumMock).not.toBeCalled();
     });
 
+    it('overrides analytics event tracking on open', () => {
+      renderButton({ analyticsLabelOverride: 'alternate content' });
+      fireEvent.click(screen.getByRole('button'));
+      expect(tealiumMock.mock.calls[0]).toMatchSnapshot();
+    });
+
     it('passes along parent heading and type', () => {
       const analyticsParentHeading = 'Hello World';
       const analyticsParentType = 'div';
diff --git a/packages/design-system/src/components/Button/Button.tsx b/packages/design-system/src/components/Button/Button.tsx
index abbf41c16c..15e6b3281c 100644
--- a/packages/design-system/src/components/Button/Button.tsx
+++ b/packages/design-system/src/components/Button/Button.tsx
@@ -19,6 +19,12 @@ type CommonButtonProps = {
    * disable tracking for this component instance.
    */
   analytics?: boolean;
+  /**
+   * An override for the dynamic content sent to analytics services. By default this content comes from the heading.
+   *
+   * In cases where this component’s heading may contain **sensitive information**, use this prop to override what is sent to analytics.
+   */
+  analyticsLabelOverride?: string;
   /**
    * If needed for analytics, pass heading text of parent component of button.
    */
@@ -93,6 +99,7 @@ export type ButtonProps = CommonButtonProps & OtherProps;
 
 export const Button = ({
   analytics,
+  analyticsLabelOverride,
   analyticsParentHeading,
   analyticsParentType,
   children,
@@ -162,7 +169,7 @@ export const Button = ({
       return;
     }
 
-    const buttonText = getAnalyticsContentFromRefs([contentRef]);
+    const buttonText = analyticsLabelOverride ?? getAnalyticsContentFromRefs([contentRef]);
     const buttonStyle = variation ?? 'default';
     const buttonType = type ?? 'button';
     const buttonParentHeading = analyticsParentHeading ?? ' ';
diff --git a/packages/design-system/src/components/Button/__snapshots__/Button.test.tsx.snap b/packages/design-system/src/components/Button/__snapshots__/Button.test.tsx.snap
index c764e0abb2..abb9333480 100644
--- a/packages/design-system/src/components/Button/__snapshots__/Button.test.tsx.snap
+++ b/packages/design-system/src/components/Button/__snapshots__/Button.test.tsx.snap
@@ -1,5 +1,24 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
+exports[`Button Analytics overrides analytics event tracking on open 1`] = `
+Array [
+  Object {
+    "button_style": "default",
+    "button_type": "button",
+    "event_name": "button_engagement",
+    "event_type": "ui interaction",
+    "ga_eventAction": "engaged default button",
+    "ga_eventCategory": "ui interaction",
+    "ga_eventLabel": "alternate content",
+    "ga_eventType": "cmsds",
+    "ga_eventValue": "",
+    "parent_component_heading": " ",
+    "parent_component_type": " ",
+    "text": "alternate content",
+  },
+]
+`;
+
 exports[`Button Analytics sends button analytics event 1`] = `
 Array [
   Object {