diff --git a/infra/main.tf b/infra/main.tf
index cf1c121..03f67d4 100644
--- a/infra/main.tf
+++ b/infra/main.tf
@@ -136,6 +136,7 @@ module "cog" {
   content_safety_name                = local.content_safety_name
   speech_name                        = local.speech_name
   content_safety_storage_resource_id = module.st.storage_account_id
+  deploy_bing                        = var.deploy_bing
 }
 
 module "cae" {
diff --git a/infra/modules/cog/main.tf b/infra/modules/cog/main.tf
index 6b2faef..7647142 100644
--- a/infra/modules/cog/main.tf
+++ b/infra/modules/cog/main.tf
@@ -32,7 +32,8 @@ resource "azurerm_cognitive_account" "speech" {
 }
 
 resource "azurerm_resource_group_template_deployment" "main" {
-  name                = var.bing_name
+  count               = var.deploy_bing ? 1 : 0
+  name                = "${var.bing_name}-${uuid()}"
   resource_group_name = var.resource_group_name
   deployment_mode     = "Incremental"
   parameters_content = jsonencode({
diff --git a/infra/modules/cog/outputs.tf b/infra/modules/cog/outputs.tf
index e909519..f753c5f 100644
--- a/infra/modules/cog/outputs.tf
+++ b/infra/modules/cog/outputs.tf
@@ -19,5 +19,5 @@ output "speech_key" {
 }
 
 output "bing_key" {
-  value = jsondecode(azurerm_resource_group_template_deployment.main.output_content).accessKeys.value.key1
-}
\ No newline at end of file
+  value = var.deploy_bing ? jsondecode(azurerm_resource_group_template_deployment.main.output_content).accessKeys.value.key1 : ""
+}
diff --git a/infra/modules/cog/variables.tf b/infra/modules/cog/variables.tf
index 1c7f916..9b22782 100644
--- a/infra/modules/cog/variables.tf
+++ b/infra/modules/cog/variables.tf
@@ -5,4 +5,5 @@ variable "content_safety_name" {}
 variable "cognitive_services_name" {}
 variable "speech_name" {}
 variable "bing_name" {}
+variable "deploy_bing" {}
 variable "content_safety_storage_resource_id" {}
diff --git a/infra/variables.tf b/infra/variables.tf
index 81366d5..18509f6 100644
--- a/infra/variables.tf
+++ b/infra/variables.tf
@@ -110,6 +110,10 @@ variable "enable_apim" {
   default = false
 }
 
+variable "deploy_bing" {
+  default = false
+}
+
 variable "pbi_report_link" {
   default = ""
 }